The New Stuff

universal sigh_radiohead_publicity

Album Launch Publicity Gimmicks of Famous Artists


Last week, we featured a band who launched their single by putting it in USB sticks, tying them to helium balloons, and setting them free. Someone from Twitter pointed out that the concept is not original, that it has been done by Jack White months back- but with flexi-discs. So I Googled it and yes, it’s true. I realized we so need updating with the latest musician publicity gimmicks. So I spent the whole afternoon looking up on the crazy things musician do to get attention for their album release. Here are some of them:

Radiohead’s Newspaper

Radiohead giving away copies of their newspaper, The Universal Sigh, in conjunction with their new album The King of Limb.

Ellie Goulding’s Digital Autograph
ellie goulding publicity

Now autograph signing sessions are entering the digital age thanks to Google+ Hangouts.  The idea, which came from the Creative Lab here in London, allowed Ellie Goulding to hold the world’s first digital album signing as part of a promotion for her second album. Using a Wacom tablet, Photoshop and a custom Google+ Hangout app Ellie Goulding talked face-to-face some of her fans from across the world, signed and dedicated an album cover for each them.

Flaming Lips Gummy Skull
flaming lips gimmick publicity skull

The Flaming Lips released four songs on a USB drive buried inside a life-sized gummy skull. As in, you have to lick or break the candy before you can listen to their music. They only made 500 of these at $150 each.

Ke$ha’s blood on Flaming Lips Album

Flaming Lips released their new record “The Flaming Lips and Heady Fwends” with an album packaging blotched with blood of artists like Ke$ha, Erykah Badu, Nick Cave and Grammy’s Best New Artist Bon Iver.

Chris Brown’s “Beat Women” Stickers

Chris Brown’s new album, ‘Fortune’, have been defaced with advisory labels warning people not to buy the LP because he “beats women”. Brown separated from his ex-girlfriend Rihanna after he assaulted her in February 2009 before a pre-Grammys party. The stickers, which bear the message “WARNING: Do not buy this album! This man beats women!” are thought to have been placed on the albums by anti-domestic violence campaigners…or you know, maybe by Chris Brown’s PR team.

Taylor Swift’s Pizza Box

Taylor Swift Puts Her Face Everywhere, Including the Pizza Box. Though perhaps not the most inventive, Taylor’s no-surface-left-without-my-face-plastered-on-it Red promo run was a thing of nearly absurd proportions.

Jack White’s Helium Balloons

White released a limited-edition single by helium balloon from his Third Man Records label headquarters in Nashville. The track is “Freedom at 21”. White and colleagues at Third Man filled 1,000 blue balloons approximately two feet in diameter with helium, attached flexi-discs and released them into the sky.

Jon Black’s Nintendo Cartridges

Rocker Jon Black, who performs as Fort Atlantic, decided to offer his latest album on original Nintendo cartridges.

You know any kick-ass album launch publicity we can add to the list?
________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

socialmedia
»

5 Ways to Declutter Your Band’s Online Presence

As the internet has grown and expanded over the last decade, it has ...

branding for your band
»

How to Brand Your Band? Answer these five questions

OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous ...

17_sd-02-nut-pop-up-hi-816
»

Eye-Popping Pop-Up Brochures That Are Nothing Short of Awesome

How can brochures be exciting so that they will really POP from the ...

cd release tips
»

7 Things To Consider Before Pressing Your First CD

FIRST OF ALL, DO YOU HAVE EXCEPTIONALLY GOOD MUSIC? Or are you just ...

14matd_boxset_v2_9_
»

Inventive Vinyl Record: Scratch-N-Sniff

Marina and the Diamonds takes it back to the 90s/00s with new ...

[INFOGRAPHIC] What Is The World Listening To?
»

[INFOGRAPHIC] What Is The World Listening To?

Check out this cool infographic that shows what people are listening ...

DVD packaging cheap
»

5 Cardboard CD Cases That Look So Good But Are Actually Cheap to Make

Making a really good-looking CD packaging shouldn’t be too ...

artist habits success
»

What Successful Artists Do In Their Free Time

All of us have 24 hours in a day, 7 days in a week, but why are there ...

Liquid-USB-2-0-Promo-USB-Drive-Beer-Floater-520x325
»

Liquid-filled Promotional Flash Drives. Awesome Idea!

Promotional USB flash drives are such hot items right now. USBs ...

More in CD Packaging, Marketing, Merch, musician tips, promotional items, USB Drives, Vinyl Packaging (102 of 547 articles)