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Grammy 2024 nominees best recording package

The 66th Grammy Awards was once again jam-packed with tons of categories, but let’s talk about our fave— Best Recording Package and Best Boxed or Special Limited Edition Package. These categories are all about celebrating the craftiness, the innovation, and the sheer wow-factor of album cover designs and packaging. And, if you know us, that’s […]

Top ten reasons why lacquer is better than direct metal mastering

‘Tis the age-old vinyl conundrum, yet again, of whether to lacquer cut or to DMM for vinyl mastering. It’s like choosing between a vintage convertible and a sleek electric car. Both have their merits, but only one will make your heart sing in that special, crackly way. Lacquer cutting vs. Direct Metal Mastering – it’s […]

10 influencer kits that totally rock

Nowadays, with social media blending into marketing strategies, there’s this cool thing called influencer kits. They’re these awesome packages that brands use to team up with influencers online. WHY SHOULD YOU MAKE ONE?  It gives a more genuine vibe than direct advertising. Influencers dish out their real experiences, making the whole promotion feel legit to […]

19 Scratch-and-Sniff Albums that made a mark

Want to surprise your fans? Give them scented albums! Scratch-and-sniff albums are a unique and fun way to experience music. By adding the olfactory dimension, artists can create a more immersive and engaging listening experience. Here’s a list of 19 scratch-and-sniff albums that have truly made a mark in this unique niche: [In case you’re […]

Why customer (service) is king

In today’s music scene, being a musician isn’t just about making great tunes and belting out killer vocals. It’s also about something more unexpected: customer service.  Yep, you read that right! And you might be thinking: “That’s just handling orders, easy peasy.” Well, yeah, you’re right. But the last bit? Not so much. As someone […]

VIP Tour Box Sets of Taylor Swift and 10 other musicians (they’re all incredibly insane!)

Now that we’re back to artists physically touring the world, VIP tour box sets and merch bags are returning too. To help out new musicians planning their own tours and releasing VIP merch, here’s a list of them that you can get inspiration from. First one’s Taylor Swift’s, of course, the mother of high quality […]

10 Essential tips for pre-selling your vinyl

Pre-selling your vinyl album is an art form in itself—a dance between generating excitement and managing the logistics of production. It involves careful planning, smart marketing, and a deep understanding of your audience. So how do you do it right? These ten essential tips will guide you through the intricacies of setting up your vinyl […]

Merch stats that show K-pop is killing it!

Can you hear Christmas bells ringing? The year is about to end but before it does, let us present some stats on this year’s MERCH side of the industry. And the winner for merch sales goes to (drumrolllll)— kpop. And it’s time we talk about it. MERCH SALES BY GENRE The graph above indicates the […]

Best 2022 Albums Released on Cassettes

Interestingly, the streaming era has resurrected old physical music formats. Even if digital music still accounts for the bulk of music sales, it cannot be denied that physical formats like vinyl records and cassette tapes are contributing well. For today’s article, we will be taking a look at the 2022 albums that have been released […]

Vinyl pressing: DMM versus lacquer cutting

If you’re pressing vinyl records, cutting your master is probably the most crucial (and most expensive!) step, so it’s wise of you to research your vinyl cutting options. And while in general, we don’t recommend one over the other (it all depends on the particular recording), I’ll give you a rundown on the basic differences […]