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Industry News

100 Really Creative Business Cards

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ShareSo you’ve given much importance to the look of your website and you can’t wait for people to praise you for its coolness. You make a business card with your new web address- just the usual, no-frills business card …because you’ve spent all your money to pay the web designer and you simply find no [...]

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28 May 2011

Chris Bauer Chris Bauer

35 Tips for Self-Management as a Musician

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Share Most musicians say they want to make a lot of money with their music, but when it comes down to it, few are willing to do what it takes to have their music heard, promoted, and marketed. Self-management can be the cure-all for many dedicated, passionate, and talented musicians who are willing to put [...]

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19 May 2011

Chris Bauer Chris Bauer

A Mastering Engineer’s Guide to Final Mixdown

Share“Garbage in, garbage out” is a common saying among mastering engineers. The quality of the source material limits the quality of the final product. Most of my clients have no problem following my simple preparation instructions, but they stop there. They figure once each mix sounds as good as they can get it, they’re done. In [...]

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11 May 2011

Chris Bauer Chris Bauer

5 Music Promotion Tips For Increasing Album Sales on Your Website

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Share Sometimes marketing your art can seem like a somewhat demeaning task. After all, you already put your whole self into a project and made it available to the public. Isn’t that enough? But regular marketing to your fans is actually more important than ever.  There are millions of products and diversions competing for your [...]

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4 May 2011

Chris Bauer Chris Bauer

Radiohead’s Deluxe Edition “Newspaper Album” Revealed

ShareRadiohead will release a deluxe edition “Newspaper Album” (not The Universal Sigh) for their latest album, The King of Limbs. It is scheduled to come out on May 9. According to the King of Limbs website, the “newspaper album” contains “two clear 10″ vinyl records in a purpose-built record sleeve,” a digital download, a compact disc, many [...]

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28 April 2011

Erick Yankton Erick Yankton

Music is dying. Music is Thriving. Which is it?

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ShareMusic is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They’re right – all of them. The ‘good ol days’ are gone. Everything lives in phases – music [...]

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18 April 2011

Chris Bauer Chris Bauer

Business: Study Reveals Consumers Prefer Direct Mail Use of CDs and DVDs

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Share Discmail Direct and Direct Marketing Association conducted a study in 2010 about consumer’s attitude and response towards direct mail. Using more than 800 respondents, here are the results of the study: 85 % prefer a disc over an email and 59%of the 800+ respondents believe a DVD is more secure than an email. 91% [...]

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5 April 2011

Chris Bauer Chris Bauer

No-Budget Filmmaking- Choose Concept, Location, and Team Wisely.

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ShareWhen you have a very small budget for your first film, then you must learn to be budget-conscious with every scene, every move, every prop, every costume, actually…every single thing from pre to post production. Concept: From the moment you try to come up with a good concept for your kick-ass film, you should already [...]

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4 April 2011

Chris Bauer Chris Bauer

10 Reasons to Buy Music on Compact Disc

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Share 1. Flipping through racks of discs is more fun than the telephone book precision of an online music store. You never know what mis-filed gems you’ll stumble across. 2. CDs are rarely copy protected so you can load them onto whatever devices you have without risking arrest or enormous civil penalties. 3. You get [...]

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22 March 2011

Chris Bauer Chris Bauer

Filmmaking: Film Festival Tips

film-making-film-festival-tips

ShareThere are some harsh realities associated with film festivals that you should know about before you submit your film to the festivals – or, even better, before you even make your film. You can increase your film festival chances by making a good moviebut, assuming your film is already in the can, here are a [...]

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17 March 2011

Chris Bauer Chris Bauer

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