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Industry News

Yummy Band Merch

merchandise-kiss-m&m

ShareLooking for a cool concept for your band merchandise? Why don’t you print your band logo on lollipops or M&Ms like these bands did! Of course you have to be a big group like KISS so you can partner with M&Ms but basically what these yummy band merch want to say is that it’s about [...]

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1 March 2011

Marion Isobel Marion Isobel

Bluray Vs. DVD

Share To DVDr to Bluray? If you’re a filmmaker and you’re having a tough time choosing between the two, then you better read this.  We will compare their resolution,capacity,compatibility, privacy protection, and price. Resolution: Blu-ray plays video in high-definition at a resolution of 1080p versus a standard DVD’s 480i resolution. Blu-ray players offer the best-quality [...]

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25 February 2011

Marion Isobel Marion Isobel

How To Sell Your Movie – Check list

industry-marketing-news-list-and-ballpen-cap

Share I received a very useful e-mail from Jason Brubaker about online film distribution and I’d like to share it to all of you. I think filmmakers should do all the 25 things he’s suggesting. The following “How To Sell Your Movie” checklist will provide you with a broad overview of how to market and [...]

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20 February 2011

Marion Isobel Marion Isobel

The NEW Independent Filmmaker

film-making-Gerd-Leonhard-and-Seth-Godin

Share I will start by giving credit right off the bat to my futurist heroes Gerd Leonhard and Seth Godin who spend way more time than I do contemplating issues on the future of the media business and how to succeed. What I get out of their talks and posts has helped me to formulate [...]

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8 February 2011

Chris Bauer Chris Bauer

Should You Trademark Your Band Name?

industry-news-trademark-logo

Share The Question… “My lawyer says that if I fail to trademark my band name, another band with the same name could trademark it and stop me from using it.  Then, I would have to repackage all of my CDs, and change the band name my fans are already familiar with.  What’s more, the other [...]

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27 January 2011

Chris Bauer Chris Bauer

How to Choose the Right Promotional Product

industry-news-promo-blonde-girls

Share Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or else it would just be a waste of money. It would also make people [...]

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21 January 2011

Chris Bauer Chris Bauer

CD Manufacturing: All About Barcodes

cd-manufacturing-bar-code-mage

Share Why do I need a Barcode on my CD? The short answer is “because the retailers who will be selling your CD for you require it.” It’s the way a retail sale is identified, inventory levels are tracked, and sales are credited. Even if you sell primarily at shows or out of your trunk, [...]

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18 January 2011

Chris Bauer Chris Bauer

Band Merch: The Politics of Price Matching

merchandise-musical-tips-shirt-printing

Share Alternative Press has a great post about the  real deal of merch price matching.  Price matching is a practice in which the headlining band on a tour set the merch prices. If that band sell their T-shirts for $40, every other band on the bill must comply with that price. It insures that opening [...]

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12 January 2011

Chris Bauer Chris Bauer

How Green is the Music Industry? (Infographic)

Share One of the biggest problems that the world is facing is global warming. Today, more and more musicians are joining the Green Movement. In their own simple ways like using recyclable CD packaging to using biodiesel for bus tours, they help make the world a better place for everyone. This Infographic was produced by [...]

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16 December 2010

Marion Isobel Marion Isobel

Indie Musicians: Online Promotion Ideas to Boost Your Album Sales

ShareYou want to “attack” the internet with a killer online marketing strategy but you do not want to appear like a desperate salesman! Here are some effective promotional ideas to boost your album and merch sales: “Get 10% discount if you promote our album on your Facebook page!” Simply post the link of our website [...]

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15 December 2010

Chris Bauer Chris Bauer

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