Mar
11
Vinyl Manufacturing: How Vinyl is made ( not easy)
Filed Under Industry News, Vinyl Packaging | Leave a Comment
Trust the good old BBC in the UK to do a segment on this. The BBC is a government run television network in the UK, best TV you can get with out any commercials, how can you complain to that…
We make tons of these things a week and we get asked this questions all the time, well not all of the time every now and then, so i thought it would be great to show you how its done. While i am here, check out the new Fear Factory record - We just finished it - can i hear you say AWESOME!
Feb
25
Nine Inch Nails Ghosts I-V Packaging Packs a Wollup
Filed Under CD Packaging, Vinyl Packaging | Leave a Comment
Nine Inch Nail’s new 36 track instrumental limited edition release is absolutely packed to the brim with goodies. Not only is the content great, but it’s quite clear Reznor and company went all out for the bundle design. Lucky for us,the digital scrapbook is available online for your viewing pleasure.
The whole product looks sleek and modern, the kind of thing someone would be willing to pay $300 for. Actually 2,500 people were willing to do so, as the limited edition bundle sold out at that price in less than 36 hours.
It includes two CDs, a data DVD with all the multi-tracks for remixing, a 24 bit/96 kHz Blu-ray disc, four 180-gram vinyl records, a 48-page book of photographs and two Giclee prints in high-quality luxurious packaging numbered and signed by Trent Reznor.
Nine Inch Nails: Ghosts I - IV Limited Edition
Feb
2
Packaging and Branding: Together Forever
Filed Under CD Packaging, DVD Packaging, Music Retail News, Vinyl Packaging | Leave a Comment
The Dieline has a comprehensive report on the importance of packaging and design when creating a brand identity for a product. This is the kind of concept anyone in the music and entertainment industry can relate to.
Consumers identify with the brands that match the perceptions of their lifestyles. The role of package designer has expanded from being a researcher, marketer and communicator to that of also being an image maker.
Think of it. Packaging makes products and their brands tangible to consumers. Shoppers can actually pick a product from the shelf, hold it, read the front or back panel, shake it, sniff it, and make a purchase decision. Since packaging is the ultimate touch point after the product itself, shouldn’t it project the brand image in a meaningful way?
There’s no question that digital music is an important factor in the way fans receive entertainment, but that doesn’t mean the physical medium is going anywhere. People like owning things they can see, touch, and store somewhere. For example, it’s no surprise that the vinyl industry–while different today than it was 30 years ago–is still going strong.
As this article shows, a smart way to market is to use physical products as a way to create and enhance a brand image.
Nov
24
Want to see your favorite record on vinyl?
Filed Under Industry News, Vinyl Packaging | Leave a Comment
The Vinyl Collective may be worth checking out.
The Vinyl Collective is a place for fans of vinyl, artists, and record labels to work together towards getting more albums put on wax.
220 members of the group vote on which albums they would like to see pressed into vinyl. Once an album is selected, the Vinyl Collective does it’s part to license the work from the artist’s label and press the record.
