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Packaging: Creativity Vs Functionality

August 23rd, 2009

We all know that in the Packaging Industry, all designs must be USEFUL art. That means creativity should never outdo functionality. In other words, the package should serve its purpose which is well..to enclose and protect the product. You might wonder what triggered this blog post.

It’s this.

This Milk carton is on the list of top 20 Unusual and Creative Packaging Designs. Do not get me wrong, I have high respect and appreciation for each design. Most of them made me go WOAH except for this milk carton which made me go HMMM…

Hmmm..will I get all the milk out from the carton..Hmmm..how will this be transported? Hmmm.how will this fit in my fridge-it’s so frail-looking it might bend and leak…If you got good answers to my hmmms, then Congratulations. Nicely done package. The best of the 20 even!

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