If you’re not familiar with QR codes (quick response code), they are the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed. You’ve probably already seen them in use and just didn’t know what they were. When you spot a QR code, simply scan the code with a scanning app on your iPhone, Android, or camera-enabled smartphone. The QR code can initiate a number of smartphone functions, from linking to digital content on the web to triggering a text message. One of the more useful functions for QR codes in music promotion is to link directly to digital content that enhances the message on your show poster or flyer. Here’s a video of Kevin at CD Baby demonstrating how QR codes work in promoting your music.
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