Nov
21
Online retailer Insound is achieving record profits by combining physical products with mp3 downloads, according to Billboard. It took a bit of convincing from independent record labels, but the offer, led by Sub Pop and Matador records, now includes over 500 titles.
Lenient royalty deals with forward thinking publishers and artists are what allow for this type offer. Giving consumers more value for their money, rather than placing extra restricitons on products they buy, seems a better model for selling proeuct.
