Sep
10
New Business Models
Filed Under Uncategorized | Leave a Comment
Whenever someone criticizes the music industry for their stubborn refusal to accept new business models (and the subsequent pressure on governments and ISPs to police the end users because the industry is not making as much money as it used to), the question that inevitably pops up is: what are these new business models?
In fact, we’ve been highlighting them for years. Well-known artists like Radiohead and Nine Inch Nails have paved the way for a new era of music business by trying out innovative new ways to engage the consumer. Letting the consumers choose the price for an album is one model that worked; offering goods that can be infinitely duplicated (music) for free and tying it to scarce goods (vinyl records, t-shirts, collector’s items etc.) is another.
I think this works simply because Radiohead is already a very established superfamous band and that the fans will support them whatever business model they choose. I doubt if this trick will give much difference to the struggling new artists. But the whole point is that, the musicians and the people in the music industry should embrace different kinds of mediums and have the courage to try inventive strategies to market their music. This is a challenge to the artists, and a greater one to the indie musicians.
Feb
25
Nine Inch Nails Ghosts I-V Packaging Packs a Wollup
Filed Under CD Packaging, Vinyl Packaging | Leave a Comment
Nine Inch Nail’s new 36 track instrumental limited edition release is absolutely packed to the brim with goodies. Not only is the content great, but it’s quite clear Reznor and company went all out for the bundle design. Lucky for us,the digital scrapbook is available online for your viewing pleasure.
The whole product looks sleek and modern, the kind of thing someone would be willing to pay $300 for. Actually 2,500 people were willing to do so, as the limited edition bundle sold out at that price in less than 36 hours.
It includes two CDs, a data DVD with all the multi-tracks for remixing, a 24 bit/96 kHz Blu-ray disc, four 180-gram vinyl records, a 48-page book of photographs and two Giclee prints in high-quality luxurious packaging numbered and signed by Trent Reznor.
Nine Inch Nails: Ghosts I - IV Limited Edition
