artist money quotes

Musicians’ comebacks when asked to play for free

Whether you’re a seasoned musician or a new one trying to jumpstart a career, I’m pretty sure you are very familiar of “offers” from bar owners, filmmakers, friends…err, just about anybody  to let you play music for free venue, free drinks, exposure and everything else except monetary compensation. They believe that’s the way things should […]

jack white balloon launch

Famous Musicians and their Gimmicks

Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]

musician traits

7 Traits Every Musician Should Develop

Making music is all about music but making a CAREER in music requires more than talent, it requires certain traits that really push you to excel. Here are the traits every musician should develop in order to achieve success: WILLINGNESS TO DO GRUNT WORK Here’s the news: Grunt work is what building your music career […]

sad woman guitar

How to Stay Motivated as a Musician

As musicians, we become everything from being euphoric after releasing an album to frustrated and unmotivated for a million reasons– not selling enough, not having gigs, not going anywhere and all the other things that make a career in music tough. We’ve all been there. And in those moments, it’s hard not to wallow in […]

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CD Packaging: Where Did The Night Fall- UNKLE

A CD packaging so sleek with a metallic touch, that’s what this CD package of Unkle’s “Where Did the Night Fall” is all about. Artist: UNKLE Label: Surrender All Album: Where Did the Night Fall Package Design: James Lavelle, Ben Drury and Warren Du Preez, Nick Thornton Jones Release: 2010 We here at Unified are obsessed with beautiful CD packaging. […]