The New Stuff


Branding Yourself as a Musician- A Checklist

If you want to make a career out of your music, you should market yourself. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the heart and people should love their music for itself.  And that it’s art and shouldn’t be sold like Avon products or vacuum cleaners. That’s fine and I completely understand their sentiments but selling your music doesn’t make it less of an art. It’s simply a must if you want a bigger audience. It’s simply a must if you want to keep doing what you’re doing. Unless, of course, you’re born with a silver spoon and you can make music while your daddy pays for everything.

Certainly, branding and promoting your band is not like selling Avon products or vacuum cleaners. Here is a list of things a band should have if you want to brand your band and make a career out of your craft.

A remarkable Logo. This is the first requirement if you’re planning to promote your band. You need this for your website, social sites, merchandise, for your stage during gigs…everything! You may start promoting yourself without it but it’s a big plus if you already have a logo. It separates you from the newbies and people will have an impression that you are a big fish. Learn what makes a logo remarkable.

Website Layout. Your website layout should reflect your music and your personality as a band and, more importantly, it should help build your brand online. Try to be unique and remarkable with the fonts, copy, icons, and the overall look. Try to challenge the stereotypes of your genre without leaving it.

Fashion Statement. KISS, Lady Gaga, Michael Jackson- These guys are aware that they should use their bodies to promote their music. You cannot just wear whatever you want if you want to be known for your fashion but you do not have to be over the top like Lady Gaga either. A simple accessory like a big hat can make a big difference. Read why creating a fashion statement is good for your career.

Cool Band Photos. All bands that aspire to become big need conceptual band photos for posters, merch, website, social networks, press kits, and a lot more. This is as important as the logo- you need this in order to start any kind of promotion. Let’s try the most basic- Facebook. Have you ever seen a facebook page without any band photos?

Creative CD Packaging. If you’re planning to release an album soon, then you better start thinking about the CD packaging. Your CD will likely be displayed in record stores, in your website, in online stores so your packaging better be impressive. You do not have to spend big bucks to have a catchy CD packaging because there are so many ways to make a catchy CD packaging that cost little money.

Vinyl Release. If you want to go one step higher and if you think you have fans who are willing to spend, then release a limited edition vinyl. This will make your band look more handsome. Besides, you don’t have to be so scared of your sales because more people are now buying vinyl records.

Fun Giveaways. Give your fans cool stuff that do not cost a lot during your gigs. Some bands give their fans cards and giveaways during the holidays. Here are some unique band giveaways to inspire you.

Blog. The best way to captivate your audience, aside from your music, is thru stories. Tell them stuff about your day and your opinions about the latest issues. Show your human side and not just the “music machine” side. It will make them like you more. Make sure you know how to blog effectively to maximize your blog’s marketing potential and not turn off fans.

Music Videos. Your music video should have personality if you want to create a brand. Try to aim for viral success by getting extra creative. Do not just make music videos that are forgettable. There are millions of ways to make your video unique so explore. Read this article if you wanna know what makes a music video share-worthy.

Graphic Tees and Merch. If your logo is not yet that popular, go for really cool-looking graphic shirts then just put your name and a small logo somewhere. Make sure your designs match your personality and make sure they’re the kinds that your fans would love to have. Same goes with your merch and stickers.


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published


Grammy Winners for Best Box Sets or Limited Edition Package (1995- present)

The Grammy Award for Best Boxed or Special Limited Edition Package ...


Marketing Tips For Every Artist Trying To Build a Brand

The best kind of marketing doesn’t feel, sound, or look at all ...


7 DVD Sets with Really Awesome Packaging

Why should we buy DVDs when we can easily download movies nowadays? ...


Multi-functional USB Flash Drive Designs



What Millennial Artists Are Doing Wrong

NOT WORKING FOR ANYBODY. You don’t want to climb the corporate ...


Black and White Vinyl Packaging

There are so many colorful and creative vinyl and vinyl packaging but ...


8 Unique Event Invitations That Everyone Wants to Receive

Whether you have a wedding, birthday bash, company event, or any ...

popsicle t-shirt packaging 2

Conceptual T-Shirt Packaging Designs (2015 Edition)

We’ve posted many t-shirt packaging designs before like this ...


12 Networking Hacks for Introvert Artists

1. Be an expert at emphatic listening. Introverts may not talk much ...

More in Marketing, Merch, musician tips (183 of 307 articles)