Perttu Murto is a 24-year-old graphic designer /art director /illustrator from Finland. He has been involved in graphics for almost 8 years. At a young age, he was selected as the Young Advertisement Designer of the Year for 2007 in Northern Finland and he worked for big companies such as Dolce & Gabbana. His works have also been featured in several prestigious design websites and magazines.At the moment, he is working as a graphic designer for Finnish advertising agency Työmaa and doing some freelance work on the side. On top of that, he’s on his final year in Oulu University of Applied Sciences Business and Information Management, majoring in Digital Media. What a busy guy. Good thing he still managed to squeeze in our interview to his hectic schedule. (Thanks Perttu!)
How did you get into design?
Before graphic design, I was initially interested in photography. I bought my first digital camera when I was 16 or 17. That’s also the time I got my first touch with Photoshop and I got amazed by it. I was so into it that there was a time when I played with Photoshop everyday. I kind of forgot the photography part and started designing and illustrating things more and more. I studied things about typography, layouts, logos, branding and everything which had something to do with graphic design. It is really fun! Looking stuff from the internet and connecting with other artists around the world made the design more like a lifestyle than a hobby.
Anyways, after few years of daily photoshopping and learning stuff I started to freelance. A lot of bad and good projects came and went and each one taught me more and more about this industry.
What and who are your influences?
It really comes from everywhere, but mostly from music, movies, other designers, cd-cover art etc you name it! I also find great influences every day when I browse my daily design blogs. All those stuff influence me one way or another.
How do you usually work on a concept?
I try to sketch more and more these days and when an idea pops in my head in the middle of the night or while I’m out and about during daytime, I try to write them down right away. About working on concepts, it really depends on my clients and the brief they gave me. But if I work personal artwork, I usually sketch and just play with photoshop and see what comes out of it.
I will ask you questions that we ask all our designers: To you, what makes a good CD package?
I think a good CD packaging should reflect the content of the music. It’s important because it gives a first feeling of the album. The art should tell what the album is about.
What makes a bad CD package?
You should avoid all the trendy stuff you see around because it usually makes a bad package. What I mean is, do not do what everyone is doing. Do something different.
What advise can you give to those who want to get into this kind of career?
Just keep working and trying new things each day. Be a nice guy to everyone. Try get connected and be nice to your (future) colleagues because you’ll be the ones helping each other in this industry. Most of all, be patient. Things do not happen in one night. Just keep working the things you are interested in and it will come to you eventually.
If you want to know more about Perttu and his works, visit www.perttumurto.com
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