The New Stuff

Vinyl Packaging: Taylor Swift Will Release New Album in Vinyl


taylor-swift

Taylor Swift has emerged as one of the biggest pop stars of the MP3 age, but deep down, the 20-year-old singer is an old-fashioned vinyl collector. Swift personally made sure that her third album, Speak Now, would be available as a vinyl record as well as a CD and a digital download. The double LP will arrive Nov. 16, a few weeks after the album’s Oct. 25 release date in other formats. “The vinyl is really important to me,” Swift tells Entertainment Weekly, “because I’m so in love with the concept of an album — a collection of memories from your life that you’re giving to people. It’s a piece of you. Buying them on vinyl is just taking that one step further and acknowledging that albums are important.”

Swift’s love for vinyl is no joke. She says she has a record player in a “central, prominent location” in her kitchen at home, and she brought a turntable with her on tour so she could rock out on the road. At a recent trip to Nashville’s Great Escape Music Store, she snapped up LPs by Bruce Springsteen (Working on a Dream, Magic), Ryan Adams (Easy Tiger), the Black Keys (Rubber Factory), and more.

Big, beautiful cover art is one reason why Swift loves vinyl. “There’s something so fascinating about the cover art — every single one of those was a decision by somebody and people put a lot of time and effort into it,” she says. “With my albums, I have a lot of fun with the art direction and a lot of what I do is trying to visually express what the song says. You take the lyrics and you see what picture it paints and you try to do a photo set up that looks like it… We’re incorporating the same art in the vinyl album as we do in the CD, but it’s done in a different format. It’s really put forth in its own way.”

Shortly after that record-buying spree, Swift tore off the brown paper covering and sees Speak Now‘s vinyl edition for the first time. “It’s like Christmas,” she says. “Oh my God, whoa! This is so crazy. It feels unreal. I’m so happy about this.” —Reporting by Eileen Finan  of Entertainment Weekly

Image Credit: Joseph Anthony Baker

_____________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Lorne-Balfe-Sound-T-Contest
»

UNIFIED MANUFACTURING MAKES THE SOUNDTRACK CD OF THE FIFTH INSTALLMENT OF THE TERMINATOR SERIES, TERMINATOR GENISYS

LOS ANGELES CA (JUNE 30,2015)- Unified Manufacturing makes the ...

no_mediocrity
»

Reasons Why You’re Not As Successful as You Should Be

YOU’RE NOT NETWORKING. Don’t roll your eyes now. We know ...

seth godin
»

12 Smart Marketing Quotes and Why You Should Apply Them

Who cares about marketing? You should! Even if you have a very good ...

email-vs-facebook
»

3 Main Reasons Facebook Can Never Ever Beat E-mail Marketing

You might think that the good old e-mail is dead because it’s ...

23
»

USB Flash Drive Designs That Really Showcase Brands

Flash drives have become the favorite marketing item from 2010 until ...

MultiTasking-artist
»

Time Management for the Extremely Busy Musician

If you want to make a career out of your music, you should know by ...

how-t-shirt-business-goes
»

6 Things You Need to Do When Starting a T-shirt Business

You might think that starting a t-shirt business is so easy it ...

USB business card
»

2-in-1 Flash Drive Designs

Nowadays, it’s not just enough to have flash drives, you have ...

Branding tips for artists
»

4 Tips on How to Develop Your “Brand” as an Artist

Do not be intimidated by the word “brand” because it ...

More in Industry News, Vinyl Packaging (102 of 147 articles)