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CD Packaging of the Week: 123 Jump!- Jive Talk

October 4th, 2011
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This interactive CD package was designed for Jive Talk‘s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.

Source: Packaging of the World

Designed by Rethink, Canada.

Illustrations by Chairman Ting.

If you’re into interactive promotional stuff, you might like our collection of interactive tees and interactive posters.

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