Nowadays, with social media blending into marketing strategies, there’s this cool thing called influencer kits.
They’re these awesome packages that brands use to team up with influencers online.
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WHY SHOULD YOU MAKE ONE?
It gives a more genuine vibe than direct advertising.
Influencers dish out their real experiences, making the whole promotion feel legit to their followers.
Here are some of the most awesome influencer kits we’ve seen lately:
#1. AMP ENERGY DRINK – ANTHEM BRANDING
Contents:
- Headphones
Description:
Anthem Branding stepped up to make these influencer kits hyping up the Amp Energy Campaign by Mountain Dew.
To match the whole “Turn up your energy with AMP” vibe, their crew came up with custom headphones in a cool branded box.
#2. US – GNAH STUDIOS INC.
Contents:
- Echo speaker
- Blu Ray
- Amazon music card
Description:
The “‘Us’ Influencer Kit” for the chilling eponymous film snagged a bronze at the 2021 Clio Entertainment awards.
It was submitted by GNAH Studios Inc. in Santa Monica for the movie ‘Us.’
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#3. BLACK-LISTED SUPER BOWL KIT – PEPSI
Contents:
- Turntable spins with an imbedded Pepsi can
- Missy Elliott and H.E.R. photo
- Pepsi Zero Sugar
- Pair of headphones
- Speaker
Description:
A special case with its sleek matte black finish is decked out with the Pepsi logo shining in glossy black.
When the lid is opened, it sets off a top-notch MP3 playing “Paint it Black,” by Missy Elliot and H.E.R. and there’s the turntable too.
Also, there’s a photo on the lid featuring Missy Elliott and H.E.R. looking cool in all black, holding cans of Pepsi Zero. Digging deeper, there’s a hidden drawer with a cool black aluminum handle. In there, are all the merch listed above.
#4. RUN DMC X ADIDAS – TAYLOR BOX COMPANY
Contents:
- Vinyl album
- Pair of limited edition Adidas Run
- Tracksuit and luxury hanger
Description:
The special influencer kit for Adidas is made with a birch wood frame and covered in this awesome Alpha Aston paper that feels like leather.
It’s been screen-printed to look just like those Adidas sneakers, complete with both the Adidas and Run DMC logos.
Inside, the compartments and trays are all decked out in this cool gold from the Radiance Line by Ecological Fibers. It’s a pretty high quality kit that influencers would surely be stoked to have.
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#5. BOOHOO VIDEO INFLUENCER BOX – MAGELLAN WORLD LTD.
Contents:
- 3 pairs of Jeans
Description:
So for Boohoo’s promotion for their new range, they got a box with a lid that has a small screen playing a promotional video. The box was designed to hold 3 pairs of jeans.
#6. SOUL TRAIN INFLUENCER BOX – PREMIER
Contents:
- Record player that had the ability to play both large and small records
- Set of speakers
- Mix of vinyl records
- Mix of 70s era Ebony Magazine
- Book
- Spices for cooking
- Soul Train t-shirt
- Block of crystal
- Dried sage bundle
Description:
Taking inspiration from the iconic American music show, Soul Train, this influencer box rocked some serious ’70s vibes.
The suitcase-shaped box shimmered with a rainbow holographic look and had the Soul Train Awards logo stamped in shiny metallic ink and even has a slick leather strap for easy carrying.
When cracked open, the box is split into two compartments. One side was holds a record player, speakers, and vinyl albums wrapped in custom sleeves. The other side? Well, it housed a t-shirt, crystal, spices, sage bundle, and all sorts of paper goodies.
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#7. HAAGEN DAZS
Contents:
- TRIO
- Snacks
- Non-Dairy kits
- Double wall stainless tumbler with the tapestry logo
- Custom engraved scoop
- Ice cream bowl
- Bluetooth speaker
- Ice cream coupons
Description:
The Haagen Dazs crew hit Promoshop up to assist with their 2018 HD campaign by making influencer boxes for an event that happened in San Francisco that year.
Guess what?
It was attended by one of their celeb influencers – Andrew Matarazzo. Those influencer boxes really helped promote their delicious products.
#8. SLIMJIM INFLUENCER KIT
Contents:
- Flipbook
- Natural Roach Book
- Slimjim Skins Original, Hemp & Slim
- Juicy Jay’s Blunt Wrap
- Phantom Sweet Cigarettes
- Slimjim Hurri – Cones Natural & Cones Original
- White Gold Rolling Paper
- Gold Rolling Paper
- Slimjim Skins 3m Rolls Original, Hemp & Natural
- Pocket Ashtray
- Grinder
- Hemp Valley Shower Gel
- Slimjim T-shirt
Description:
This influencer kit’s got all the essentials needed for a smoking session.
It’s handpicked to level up the smoking experience which sets you up for the next few months of toking.
And get this, they sent the same kit to 42 cool influencers, musicians, and movie stars.
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#9. LEVI’S INFLUENCER SEEDING KIT – BLUE PRINT AMSTERDAM
Contents:
- Wooden reusable box with lasered logo
- Natural soap bar wrapped in paper made of tomatoes
- Fabric refresher spray (linen water)
- Mini Gin & Tonic
- Lemon soap with a cute little sticker with logo
- Back pocket flasher with info on how to keep your clothes fresh while being sustainable
Description:
For Levi’s influencer kit, they chose a reusable wooden box with their logo lasered on its cover.
This is a perfect choice for the image they are going and promoting for: being sustainable.
#10. NIKE TECHPACK – TABOO
Contents:
- Hoodie
Description:
Designed by Taboo, they totally mixed things up with the Nike TechPack box, making it way more than just your average box.
Picture this: see-through acrylic, a cool camo design, popping reds and blacks, and action-packed product photos all thrown in. It’s like a whole adventure inside!
Whether it’s fresh out the box or slowly opened up piece by piece, there’s always something cool to uncover. When it’s all put together, it’s like stepping into a world of possibilities that gets you right into the Nike brand vibe.
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TIPS TO CREATE AN AWESOME KIT AND HOW TO MAKE IT WORTHWHILE
#1. Kit has to be awesome
Everything, from the box to what’s inside, has gotta be top-notch and pro-looking. We’re can’t settle for anything less than awesome quality here.
#2. Be creative but keep it simple
Get creative and brainstorm fresh ways to push your product in a way that stands out. Ideas may come overflowing but remember to always keep it simple. Don’t overwhelm your influencers with too many items, save them for the next one if you must.
#3. Follow up on your influencers
Once they get those kits, be sure to hit them up! Give them a follow-up to see how everything went down
Making your own special influencer kits is an awesome way to get your stuff out there to lots of people.
Follow the tips in this article and get inspiration from the examples we’ve listed down. You’ll definitely craft an influencer kit that’ll blow ’em away!
Want to brainstorm your influencer kit with us? Hit us up anytime!
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
