Running out of ideas for your CD packaging? Instead of going crazy with your graphics, why don’t you put a twist to the materials you use. Here are some materials that could add some oomph to your CD packaging.
Thermochromic ink
This patented special-effect ink is a new technology that is shaking things up in the world of marketing. It works by mastering the movement of a proton on the molecular level – basically it turns color ‘on’ and ‘off.’
Example: Chicken Foot’s heat-sensitive CD packaging
Chickenfoot‘s CD packaging looks black and boring. But when you expose it to a little amount of heat (even the heat from rubbing your hands together), it will reveal the band’s artwork. How awesome is that?!
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Scented Paper
Example: Katy Perry’s “Teenage Dreams” CD packaging
It smells like cotton candy! Check out this behind-the-scenes video to find out exactly how the cotton candy scented packaging was produced from start to finish.
Now it’s time to appeal to the other senses. Who says your CD package should only attract the eyes. Of course you don’t have to have the same girly concept. You can come up with anything from croissants, seabreeze, pizza, beer…anything.
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Dissolvable Plastic Bag
Here is a bag that completely dissolves in water. It can be used for packaging and sending products (like a magazine or shirt) and the recipients can either reuse it or dissolve it at home. Instead of using plastic shrink wrap for your CD packaging or plastic bag for your tees, use this. Your fans and Mother Nature will surely love you for it.
As you may already know, your CD packaging is important for your band’s image therefore you should put more thought to your CD case. These are just three options to make your CD packaging attention-grabbing. I’m sure you can come up with more ways.
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.
