Despite the digital shift, when a new album comes out, countless fans still flock to the stores or go online to buy a physical copy of the music. Thus, CD duplication is not a dead art. In fact, artists worldwide still rely on companies to copy their music onto discs, package it, and distribute the final product.
Duplicating a CD is a complicated process that is best left to professionals who have expertise and efficient equipment. Even for small batches of discs, the procedure can be time-consuming if done on a personal computer, and the resulting music quality may not be as high. CD duplication companies will encode the data onto the plastic disc quickly, and they know how to format it in such a way that it will be recognized by all types of computers and CD players. They can even store the songs’ titles as part of the encoded information so that music software automatically loads the track names. This process can take about two weeks.
Once the album has been copied, it must be packaged so as to entice buyers. Even a CD that contains the greatest music will sit collecting dust if the cover art is not eye-catching. CD producers can also help with this step of the process. Graphic designers and marketing teams on their staff are the experts at matching the product’s exterior with the interior in order to appeal to the appropriate clientele. They also offer packaging with different numbers of panels, depending on the design preferred by the recording studio or artist. The panels allow for art, photographs of the band, lyrics, or recording information.
After the CD duplication and the packaging, the music must be marketed and distributed. With a good publicity team, the album will hopefully gain critics’ attention, prime spots in stores, radio play, and online sales promotions. If sales are strong, a concert tour often follows. Releasing a CD can be a risky endeavor, but it is often rewarding and always exciting.
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