Anyone can file a lawsuit and the costs of defending yourself against a claim are high, regardless of how strong your case is. Combined with vague standards, the result is a chilling effect for every independent artist hoping to build upon or reference copyrighted works. This is what Andy Baio wrote on his blog. Baio, […]
Have you ever heard it said that “Budgeting is the key to financial success?” For musicians, that whole concept is not just plain old dull, but it’s also impossible to imagine as we live from gig to gig. We scrimp and save simply to support the bohemian lifestyle we’ve chosen. Well, I have good news: […]
Big Mistake, The right packaging is integral to your products success at retail. Remember, you can’t have a product without a package. If you don’t have a package, your product will never get to the retailer’s shelf. Here are the 5 deadly sins in packaging your product you don’t want to commit. They are poison and could […]
Alex Goose redesigned the packaging of Style Wars. Style Wars is a documentary about the birth of graffiti and how it contributed to the hiphop culture. Directed by Tony Silver and produced by Tony Silver and Henry Chalfant, it was awarded the Grand Prize for Documentaries at the 1983 Sundance Film Festival. STYLE WARS is […]
Whether you’re an indie musician promoting your first album or a salesman with big numbers to break, writing a compelling e-mail that people will actually read is a big plus in advancing your career or business. There is much more to say about effective e-mail marketing than we can fit into a short article, but […]
CD packaging ideas? Or are you working on tons of album art day in and day out that you’re creative juices are about to run out? I hear you. It’s tough. Working with the same materials and way too similar concepts for ages will eventually leave your brain cells dry. This is not good for […]
An original work is one not received from others nor one copied based on the work of others. It is a work created with a unique style and substance. The truth is there are only very few original ideas. Wray Herbert , in his article published in Scientific American, said that we do not really […]
A viral music video is every band’s dream. When your music video goes viral, it gets linked really fast and the hits will flood in. More hits, more money, more publicity, more possibilities for your band. It’s a shortcut to success for some lucky newcomers who are waiting for a big break. So what makes […]
If there is one thing that musicians and artists should know, it’s that “getting there” takes a long while. It’s not just because of your talent or your skills that will make you a success- it’s also because of the hard work of a thousand people. Some lent you their instruments, some offered their homes, […]
