This 5-track short release by California Nintendo-core rockers HORSE the Band is a tribute to the band’s favorite food-PIZZA. The CD looks like a pepperoni and cheese pizza, it comes in a pizza box complete with ‘grease stains’ in the right places, there are coupons and even that little stand that keeps the pizza from […]
Author: Marion Isobel
Music Retail: All About Merch
Before anything else, check out this really awesome video about t-shirts: Too awesome, isn’t it? I dunno if it’s related to my whole post but I just can’t help but share this video. Well, at the very least, the vid might have convinced you to make cool shirts for your band or it might have […]
Music Packaging: Dos and Don'ts of Music Packaging
So you’ve been wracking your brains out and squeezing every droplet of creative juice for the most awesome CD packaging ever. It’s not easy but I am sure that it would all be worth it once you see people’s “wow, cool!” expressions when they see your CD packaging. You realized just how important CD packaging […]
Indie Musicians: 5 Blogging Tips for Musicians
Blogging is one great online tool for musicians to gain more fans. It would help you build a solid fanbase if you broadcast your life, philosophies, opinions, rants, and frustrations online since it creates an intimate (albeit virtual) relationship with the readers. It makes them feel like they know something important about you, the artist, […]
Indie Musicians: How to Make a Kick-Ass Press Kit
FOR THE WHOLE KIT Develop a Concept: It matters if you have developed a good concept for the whole kit so that each piece or page is recognizable as part of the kit. This gives the impression that you really mean business because you took the time and effort to really weave everything together into […]
CD Packaging: The "Found Photography" Fad
The fad of using ‘found photography’ Polaroid images as the main artwork for CDs is back again. It makes me wonder why. Do they genuinely see the beauty in it as it is? Are they Dada artists (anti-art) who try to rebel against society’s standards and conventions of art? Do they want to mock CD […]
Indie Musicians: Solicit Grants using Kickstarter
YouTube, can create a MySpace, Facebook, Twitter account for their band promotion, can blog about their lives to gather followers. And if they have the recording equipment and CD burners at home, they can actually make their album at a very small cost. Anyone can do that. Anyone. The setback is that with millions of […]
Music Retail: Record Stores Have to Diversify in Order to Survive
It is a known fact that CD sales have plummeted in the last decade and are down about 50 percent from their peak. The decline of CD sales — and, more recently, of DVD sales — has forced the music retailers to find other ways to fill their space and tap into customers’ interest in […]
Indie Music Marketing: LIVECHAT to Develop Intimate Connection with Fans
The internet may be cursed by some musicians for ‘stealing’ a big chunk of their revenue due to illegal downloads and easy access to their music but the internet also provides musicians a bigger venue to gain more followers. If you a new indie musician, you may be surprised that you can get a lot […]
Music Packaging: Marrow's Sunshine Enema
Musician: Marrow Album: Sunshine Enema Designers: Jeremy & Erin Fortes Marrow, a dark electro-pop group, released their latest album “Sunshine Enema” on a pill-shaped USB drive that is held in a sunny-looking medicine bottle. Very innovative! This was designed by the band members Jeremy & Erin Fortes. “We realized that it was essential for us […]