You’ve started your business, now how do you find clients to hire you? Traditional advertising, such as an ad in a magazine or newspaper, is mostly worthless. Don’t waste your money. I’ve tried it. They don’t work. Instead, imagine having people love your business so much that they send all their friends your way. Think […]
Author: Chris Bauer
Top 8 Merch Your Band Should Bring on Tour
Modern music fans will typically get their music online either legally or illegally. Some are even too lazy to download music- they just transfer music files from their friends’ USBs or phones or whatever. Some are simply okay with listening to music videos on YouTube. We can’t blame them. Why would they pay for music […]
Promote Your Music Using QR Codes
If you’re not familiar with QR codes (quick response code), they are the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed. You’ve probably already seen them in use and just didn’t know what they were. When you spot a QR code, […]
CD Packaging for Beginners: 8 Things You Must Know
Designing the CD packaging of your album may seem easy. You may think “What’s so difficult about it? It’s just simply putting an artsy picture of your band and some important text. Besides, my design is so simple.” You might even wonder why there are graphic designers who specialize in album art when it’s so darn […]
CD Packaging: Spinal Tap’s Creative Box Sets
Over a year ago, I featured Spinal Tap’s cardboard cutout packaging for their album Back From the Dead. It was nominated at the Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Although Sagmeister bagged the trophy, I should say it is equally remarkable. Take a look and you’ll agree: […]
Flash Drives: Smart Marketing Tool for Photographers
USB flash drives are now the favorite of many businessmen and self-employed individuals not only because they use them to contain their files but also because USB flash drives serve as excellent promotional items. They do look handsome, don’t they? Lots of photographers today put their projects and portfolios in USB flash drives. This is […]
USB Albums: The White Stripes Icky Thump
The White Stripes Icky Thump album is one of the handsomest USB music packaging I’ve seen. It was nominated for a Grammy in “Category 89: Best Boxed Or Special Limited Edition Package”. Removing their respective hats reveals the USB dongle, plug it in, and you’ll get all of the Icky Thump tracks in Apple Lossless […]
Proof that Sending Promo CDs Still Works
Do not focus ALL your time and money in making the coolest website. Everyone is doing that nowadays. What they do not know is that people still want to see,feel,smell,and taste the real thing before they reach their pockets. That people want to feel extra ,extra special. Well, I guess most of us know this […]
Graphic Design: Why Skill is Never Enough
There are plenty of graphic designers all around the world who can make good-looking CD artworks and posters. Good design schools polish the taste of design students and there are so many softwares that make everything easier for new designers. So, if we think about it, the good designers are more or less the same-skill […]
Vinyl Packaging: Sanso Xtro- Fountain Fountain Joyous Mountain
The vinyl record pressing and vinyl packaging in LA of Sanso Xtro is totally badass. Sanso Xtro aka Melissa Agate released another album after her debut album 6 years ago. This time her songs in Fountain Fountain Joyous Mountain are more sublime and intimate. The front cover is hand drawn by illustrator Fergal Brennan using rotring […]