1. Let Them Hear It Music is a unique product in that it is not usually purchased without first being heard. This is why radio has always been such a great marketing method for music. First you get hooked by a catchy tune, then you can’t help but buy it. For this reason, it’s important […]
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Madonna, Radiohead, Lady Gaga, OK Go, Kanye West, David Byrne…sure they have great talent but I am 100% sure that there are other people in the world who can sing like they do and even better. I mean yeah…they all have good voices but they’re rather easy to imitate compared to those with ultra great […]
Although a movie poster can be a creative playground, you still need to know the basics in creating one especially if you are planning to impress your professor (or first client) and you have a deadline to beat. Here are some tips in making movie poster. Understand the core of the film Thinking of a […]
Building a brand is the single most important skill a music artist, indie label or band should learn if they intend to promote their works to a larger audience. Thanks to the internet, and the growing popularity of social media, artist branding is much less complicated than it was… say maybe 10 years ago. Regardless […]
A wedding invitation that plays a record? I bet you haven’t received an invitation as cool as this! Except, of course, if you are one of the 150 guests of Karen Sandler and Mike Tarantino who received this awesome wedding invitation. Designer Kelli Anderson wanted to create something original for the wedding of her friends […]
Craving for some hot, oven-fresh kung-fu action? Here’s a truly delectable Lionsgate’s special delivery DVD box set of Teenage Mutant Ninja Turtles Season 5. It features a Pizza Box packaging with 3 discs containing all 18 episodes from the 5th season starring Leonardo, Michaelangelo, Raphael, and Donatello. Yum! TMNT signifies a very important decade and […]
Music is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They’re right – all of them. The ‘good ol days’ are gone. Everything lives in phases – music […]
If you want to become a CD packaging designer, then it is very important that you know how materials work. Designing custom CD packages require not only brilliant concepts and good software skills-you need be an expert on the materials, too. It is not like printing posters or printing CD covers using templates. In designing […]
Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce Houghton of the great music blog Hypebot for numbers 7 through 10. 1) Develop a package […]
