Vinyl Records recently had a big comeback when digital downloads became very popular. Many bands now produce limited edition copies of their album in vinyl to add more appeal to the physical medium. Vinyl pressing records in LA symbolize sophistication and class and most of all, it symbolizes an era that has been one of […]
Author: Chris Bauer
Film Marketing With No Money To Market Or Distribute
Too many filmmakers are caught up on all the strikes against them. They worry about how theaters won’t play their film without a ridiculous amount of money. They fuss over making a trailer but ignore their film’s website. They make a mediocre film and want a studio to get behind it with lots of money […]
CD Packaging of the Week: Gallucci You Wrecker
I like how the neon pink tape contrasts to the pale face portrait and how Magdalena Czarnecki strategically placed the tape in a position that makes us want to rip it off right away. The identity for the independent Punk band ‘Gallucci’ is designed on a roll of adhesive tape. The tape can be applied […]
DVD Packaging- Entice & Intrigue!
The DVD packaging’s main role is to promote the movie. It should not just be a glamorized random still shot of the film edited in a way that it becomes artsy. Everything in the DVD packaging –from the lay-out, colors, content, and text-should be well thought out. THE ARTWORK. The artwork of the DVD packaging […]
Indie Musicians: 4 Ways to Get Really Viral
So, you just finished an album and you want to come up with viral promotion ideas to market your music. You figured that viral marketing is the shortcut to getting the recognition and fame that your music deserves. With thousands of bands competing for recognition, it is indeed wise to come up with a gimmick […]
DVD Packaging: Danny Elfman & Tim Burton 25th Anniversary Box Set
Here’s another reason to be merry this December! Warner Bros will be releasing the Danny Elfman & Tim Burton 25th Anniversary box set. Elfman and Burton have collaborated for over two decades on some of the most memorable films of our time like Edward Scissorhands, Batman, Sleepy Hollow,The Nightmare Before Christmas, and many others! This […]
Must-Read: The Art of the Album Cover
“How can something so square be so hip?” Designer Richard Evans, The Who’s in-house designer for 35 years, sets out to answer this question in the new illustrated history of the 12in album sleeve. In this glossy hardback, he provides a comprehensive overview of over 70 years of album covers. Evans recognizes that everything changed […]
20 Reasons Why Bands Don’t Make It (by an A&R man)
Here are 20 common reasons why some artists never make it to the next level written by experienced A&R/Producer Loren Israel. Even if you do not enjoy everything he says, he has been involved in the business enough to speak the truth. However, some of the stuff seems dated by a few years and a […]
Photoshop Tutorial: Create CD or DVD labels easily!
Requirements: Adobe Photoshop CS3 Prerequisite knowledge: An understanding of and experience using Photoshop. You probably know that consistency is key to effective brand building and maintenance. This tutorial shows you how to create labels easily to ensure consistent production across the divisions of your company. You can also apply this technique to business cards, name […]
CD Packaging: MUM- Go Go Smear the Poison Ivy
Stare at these images for one whole minute without blinking and you will get goose bumps all over. The ‘paper-cut’ pictures of kids pasted on eerie photographs of the woods, lake, and mountains have a haunting effect. It’s as if these kids were murdered in these places and that they are now lonely wandering spirits […]