Replace Your Misconceptions As a consultant and educator, it’s my job to replace your misconceptions about the music business with a dose of business savvy. It’s not surprising that so many artists don’t have a clue about how much grunt work is required to build the foundation of their career. We consumers see only the […]
Author: Chris Bauer
CD Packaging: P-Money Everything
This CD artwork took more than 350 hours to complete. It is constructed from styrofoam, balsa wood, coloured paper and cotton wool which were shot as part of a diorama. (Check ‘the making’ below) Inspired by the many sample tracks on the album from days gone by – everything from 70s funk to 80s electro […]
The 3 Musts of Promotional Products
Don’t simply print your band name on a piece of shirt just for the sake of having promotional items. You have to give good attention to your promotional products in order for it to be effective. Be strategic and smart when it comes to your promotional approach, design, distribution, and the overall marketing plan. Promotional […]
IRSC Code- What is it, Why you need it, How you can get it
What is an IRSC Code? The International Standard Recording Code (ISRC), is a standard that every musician, record producer or any sound recording copyright owner must follow in order to have their works tracked and get paid with royalties. ISRC code is embedded on every song MP3 or audio CD discs. This is done […]
CD Packaging: 12 Brilliant Typographic Album Art
Here are 12 albums that use type (letters) as the album art. No glossy portraits, no bling-bling, just letters made into artwork. Brilliant! Zipper Catches Skin by Alice Cooper What you get here is just the lyrics from the album presented in block paragraph form on the cover. There is also the very subtle ALICE […]
Creative Concepts: Corporate Giveaways for The Kitchen Films, Spain
Here is a range of corporate identity and packaging materials for The Kitchen Films designed by ruiz+company, Spain. I just adore how clean it looks-black and white, one-dimensional, uncluttered. It reminds me of kindergarten coloring books. The best thing about the design is that it doesn’t use too much ink. I do not know “The […]
Common Mistakes Bands Make During CD Manufacturing
Some of the bands that get our service, especially the new ones, commit these mistakes during CD manufacturing. They are not really fatal mistakes but they can cause delays and can affect your music career in one way or the other. It Coming in with very tight timelines Some bands come to our office with […]
Get Organized!-Things to Prepare for CD Duplication
Like with every other area of putting together a CD, preparing for the duplication process is one that is just as important. You want to make sure to pay attention to the details and ensure that you don’t have to back track or re-print any of your CDs. Preparing the correct way and knowing what […]
Photoshop Tutorial: DVD Motion Menus
Some simpler DVD authoring programs have auto-everything, and all you have to do is “click…click…click” to make a finished project. But there’s a real beauty in DVD motion menu making, and this month’s tutorial is all about how you can take control of your program and make your DVD menus come to life. The goal […]
Effective Film Publicity Gimmicks
You have to be competitive when it comes to selling your film because without good publicity, no one would bother to touch your film. Film publicity should not be limited to print,radio, and tv interviews. Come up with catchy gimmicks and stunts that can grab people’s attention. Here are some ways: Let it Snow in […]