Chickenfoot, the new supergroup band which comprises Van Halen and Red Hot Chili Peppers members, launched their debut CD with an inventive packaging.
The album packaging, when heated up by the simple touch of a hand, will change opacity, revealing hidden images on the cover and hidden song titles on the back cover.
The packaging is printed with a new thermal ink technology developed by CTI. This is a new patented technology that is currently shaking things up in the world of packaging and marketing.
Packaging Digest
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