This awesome packaging by Brian Porizek was nominated in the recent Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Sagmeister bagged the trophy but I should say this one is almost equally remarkable.
What I love most about this CD packaging is that it involves the buyers in the creative process of assembling this beautiful paper art. When you buy it in the store, it looks like a normal-sized digipack.
But when you open the album, Viola!
It unfolds into a quirky cardboard cutout. Awesome!
The cardboard can then be assembled to form a Spinal Tap stage show diorama that looks like this.
It may look a bit complicated but the 3-step instruction card and an easy-to-follow online instructional video makes it much easier.
First you lay everything flat on the table. Then you fold the flaps around inserts in interlocking tabs until each one fits nicely. Once the stadium is properly set-up, you can pull out the 20-page book, DVD, and CD. This collector’s item looks great in any shelf.
All photos are from frolab
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