Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative Direction, Design: Jacek Walesiak Client: Urbanski / Uknowme Records Creative Agency UVMW was asked by Urbanski to create CD cover art for the album “Selected Works” as well as visual setting of his concert tour. A key element of the cover art was the photograph by Michał Szlaga. One of […]
Record Package is not just something to be dismissed because it adds personality and branding to a record. Aside from the music itself, this is the reason why people actually buy the hard format. These records are worth collecting because they are in special packaging. If they’re just sold in regular-looking cases, I doubt it […]
You don’t want to be just good in your craft and career. You want to be GREAT, don’t you? You don’t want to just dabble. You want to leave a big wave, not a ripple. Well, my friend, here are some things you gotta stop doing right now: #1 SOCIAL MEDIA ADDICTION We all know this. […]
Shauna and Sarah Dodds, the creatively inclined badass sisters from central Texas whose focus is on roots music, have been nominated for Grammy Awards in four of the last five years. They joined forces in 2004 to form Backstage Design Studio. Concentrating their early efforts on design for the Texas Music Industry, they’ve grown their business to cross all […]
Now that everyone prefers to download their music, creative releases is a must for artists who want to convince their fans to buy the hard format. It also sets them apart from the rest who just settles for CD jewel cases and download cards. Being innovative is one thing, transforming music packaging into a work […]
Album artwork is a very crucial part in a music release because not only will it give the initial impression of what the music is going to be like, it also establishes the identity of the musician. And especially now that people prefer to stream or download, it’s an added bonus if you have a […]
Most CD album artworks feature the artists’ portraits and some are just soooooo boring. They are merely photos of the artists, without much concept behind the photo. When you’re selling your CD, vinyl record, or merch, you’re not merely selling these items as ordinary goods- you’re selling and promoting yourself. That’s why you should put […]
Bundling merch is a great way to increase your sales. Not only will you be able to sell items at cheaper prices, you’ll also be able to have a unified design of your merch items so your branding is more coherent. This greatly adds value to your products and makes you more memorable. Here are some […]
Any experienced entrepreneur knows that print still rules. You may have awesome online campaigns but nothing beats a powerfully-designed direct mail campaign to target your VIPs. There’s just something about receiving lovely mailers in your mailbox. It’s something that almost equates to opening Christmas presents in your pajamas. When your supporters and clients receive beautiful […]
Some call it onboarding kits while others call it introduction boxes, but whatever you call it, it’s definitely a kick-ass way to welcome your new employees, recruits, or students. Give them a warm welcome by putting a guide and some necessary items like custom post-its, USB flash drives, company shirt, bags, and more in your onboarding […]
