Musician: Marrow Album: Sunshine Enema Designers: Jeremy & Erin Fortes Marrow, a dark electro-pop group, released their latest album “Sunshine Enema” on a pill-shaped USB drive that is held in a sunny-looking medicine bottle. Very innovative! This was designed by the band members Jeremy & Erin Fortes.
“We realized that it was essential for us to bring the same kind of inspiration to the branding of our own work as we would expect ourselves to deliver to any of our clients. Our first CD, ‘Quiet Desperation’, was beautifully designed, but it was still just a CD – and CD’s aren’t enough anymore. Thinking outside of the CD case was liberating.”
We started brainstorming knowing two things – we wanted our music on a USB drive and we wanted the packaging to be humorous – a bright, glossy coating to the darker themes of the music. After about an hour, the plans for ‘Sunshine Enema‘ were fully realized – we would have a USB drive shaped like a pill nestled inside a pill bottle. Cotton and child proof cap, of course. The bottle would be sold inside of our own Marrow prescription bag, along with a t-shirt if desired. The bag would be stapled closed with our custom “dosing instructions” to aid any listener in how to use their new medicine, along with contraindications, common uses, and warnings to let the prescribed know that “There is no recommended dose. You are on your own.”
Photos from Dieline
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