It’s a tough time for everyone but especially for artists and musicians as the pandemic drags on. We compiled some resources to help you navigate the new normal of music. Hopefully, this will somehow make things much easier for all of us. Stay safe and hang on tight. This is just a glitch.
Meanwhile here are the things you can do and read up while still in lockdown:
Table of Contents
How Struggling Small Venues Will Impact The Entire Music Industry
Prior to the dislocation caused by the pandemic, live music operated with a structure that gave artists a clear sense of where they were in their careers and where they could aim for next. Small clubs represented the starting point, before moving up a ladder of venue sizes to theatres, arenas and stadiums. Then along came lockdown, and the future of that lower tier of venues is now at risk.
The plight of these smaller venues has had a fair amount of media attention, but the long-term impact of their potential demise will send shockwaves that will reverberate through the entire music business. Without this testing ground for emerging artists, an artist development gap is going to appear.
One that could hold back the careers of the next generation of artists, affecting not just their live business but the entire spread of their careers – with clear implications for labels and publishers.
If You Miss Concerts, This Article Is For You
With conventional live shows off the table for what looks like it’s going to be awhile, many artists are finding themselves in the position of either finding smart, creative ways to adapt to this new reality, or leave the music industry altogether. Here, we explore some of the ways musicians are successfully innovating in the live music sector.
Vinyl Sales Surge 47% After Record Store Day Weekend #1
While it would be logical to assume that record stores would be suffering along with other retail businesses as a result of the pandemic, some numbers in from the first weekend of Record Store Day show vinyl sales are actually surging at some establishments.
NO ONE IS PAYING ATTENTION!’ To Touring Industry’s Troubles
Harvey Leeds is a legend in live music. From senior positions at Sony and Live Nation, he literally invented modern touring marketing.
Now Leeds sees his beloved industry at a standstill and wonders why no one seems to care.
Facebook, Instagram Update Music Guidelines and It’s Bad News For Live Streams
Just weeks after Facebook added fee-free ticketed live streams, it has issued new ‘Music Guidelines’ that will make it much riskier for musicians to use the platform.
Facebook issued new Music Guidelines that also cover Instagram and other Facebook platforms as part of an update to its Terms Of Service set to take effect on October 1, 2020.
Boost Online Event Revenue With Add-Ons Shipped Directly To Attendees
One of the major downsides to live streamed events has been the loss of revenue from merch sales. Here, we look at how shipping add-ons like kits or t-shirts to virtual attendees can actually help to boost revenue.
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.
