AI is changing everything—even music. There has been, of course, some resistance from some but let’s face it—the use of AI music tools cannot be stopped. So what’s the best course for musicians like you? The answer is “If you can’t beat them, join them.” Setting aside the arguments about stolen art and whatnots, AIs […]
Music Industry News
3 types of fans and how to hook them
There are different types of music fans. And if you want to succeed in the industry, then you’ll have to know what bait to cast so they’ll be hooked. But don’t worry. You really don’t need a lot—a few superfans is all you really need. Soo…who are your fans? Well it could be everyone, but […]
Bands with best marketing campaigns
If you want people to actually buy your music, sometimes, good music just isn’t enough. You must also have the best merketing campaign tailored to your needs and image. If you want inspiration, here are six bands with innovative album releases: #1. CUT COPY – FREE YOUR MIND Back in 2013, the concept of Pokémon […]
10 musicians who made it big through tiktok
It has been almost seven years since TikTok was launched, and it has cemented itself as THE viral-maker platform creating these so called TikTok musicians. Each day, artists and content creators are churning catchy content…and many careers have been launched like that of our client Petey, who rose to fame during the pandemic because of […]
Do you really know your fans?
I’m sure you have some idea who your fans are…but do you REALLY know your fans? And I mean, REALLY, REALLY? By that, I mean… Do you know what other bands they like? Which places they usually go? What brands they buy? What makes them happy? What makes them sad? It’s always a good idea […]
It’s 2023—Do musicians really need managers nowadays?
Many successful artists today do not have managers. But should you follow their path? One example of an artist who’s doing the manager-free route is Canadian rapper Tom McDonald (our client). He does everything all by himself. No manager, no label, and ran everything…including his merch store! He’s very creative and by the time we […]
Why AI is not (yet) a threat to musicians—7 reasons nothing beats the real thing!
I’m sure we all have heard about AI-generated music and AI-generated art (there’s one that even won an award!). And while it’s a cool thing if you don’t have a career in music, it certainly is not if you’re a musician. It’s insulting and more than that—scary. Well, I’m here to give you some comfort. AI […]
Music Marketing: How to do Social Media in 2023
Social media is now our morning newspaper so if you want to make it big in music, you gotta do social media music marketing right. If you want news about you or about your music to reach the front page, in this case people’s feeds or timelines, you will have to do some posting! But […]
Music Marketing: 20 things we can learn from kpop groups
K-pop has been penetrating the West and the rest of the world for years now. They’ve come to a point where they get to perform and get nominated in big Western award shows like the Grammy Awards with BTS, and the MTV VMAs, with Blackpink. I’m sure you’re wondering how they did it, right? Because […]
VMA Award winning music on vinyl
The VMA’s 2022, was a star-studded award show and was attended by one of the biggest stars in the industry like Taylor Swift, Blackpink, and LL Cool J. There were definitely a lot of awards given out. And so we have made this article compiling a list of the awarded music releases which are available […]