Merch strategy—how to be more than just a store!

Merchandise strategy is extremely important for musicians. It’s not just about generating profit. It’s also a powerful way to connect with fans! Merch sales is just second to live show sales and that says something with how much revenue musicians get from it. It’s actually one of the reasons why merch releases became so widespread […]

10 influencer kits that totally rock

Nowadays, with social media blending into marketing strategies, there’s this cool thing called influencer kits. They’re these awesome packages that brands use to team up with influencers online. WHY SHOULD YOU MAKE ONE?  It gives a more genuine vibe than direct advertising. Influencers dish out their real experiences, making the whole promotion feel legit to […]

19 Scratch-and-Sniff Albums that made a mark

If you want to surprise your fans, why don’t you give them scented albums! Scratch and sniff albums are a unique and fun way to experience music. By adding the olfactory dimension, artists can create a more immersive and engaging listening experience. Here’s a list of 19 scratch-and-sniff albums that have truly made a mark […]

17 Merch Hoodies for the holidays

It’s already that time of year where people all around the world are thinking of gifts. Two of the top items on their list would unquestionably be merch hoodies and sweatshirts. They definitely deserved their spots too because they’re not just cozy and warm, they’re stylish as well. And what’s even better than a regular […]

Best 2022 Albums Released on Cassettes

Interestingly, the streaming era has resurrected old physical music formats. We’ve seen recent albums released on cassette and more physical formats. Even if digital music still accounts for the bulk of music sales, it cannot be denied that physical formats like vinyl records and cassette tapes are contributing well. For today’s article, we will be […]