3D Pop-ups literally grab our attention because they remind us of our childhood and they’re really fascinating works of art.
They’re not just copy-pasted designs printed on paper and mass produced by thousands, they’re well thought-out from pre-production to assembly to packaging. You know each piece you’re holding is made with a lot of effort and love. Here are some ways you can use 3D pop-ups for your marketing:
POP-UPS FOR TELLING YOUR BRAND’S STORY
For the release of its first perfume, the brand Lacoste L!VE has imagined a pop 24-pages-book to tell the story of this fragrance.
The book plays with paper art and relief-effects like children’s interactive books.
POP-UPS AS CREATIVE BUSINESS CARDS
If you want to leave a lasting impression, give your new friends creative business cards that are hard to ignore.
If you give them something as creative as these pop-up business cards below, they’ll think “If this person cares so much about something as small as a business card, for sure he/she would care much more about the more important things.” Instant plus points for you with just little effort.
POP-UP BROCHURES
Brochures have just the right size for pop-ups because you can be intricate with your design and it wont be as flimsy as a poster or as constricting as the size of business cards. 
POP-UP CD/DVD CASES
Here’s a pop-up CD of Flight of the Conchords.
One of the coolest bands and coolest CD packaging I’ve seen. The artwork is made of hard paper that has a gorgeous, colorful illustration and pop-up artwork.
This is certainly one way to convince people to buy your CDs instead of just downloading them illegally.
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
