5 Marketing lessons we can learn from OK GO
Have you seen OK Go’s latest music video, “I Won’t Let You Down”? Crazy, isn’t it? Now, some of you might hate OK Go for having too many gimmicks (like Flaming Lips or Kiss). Why can’t musician just be known for their music alone? do we really have to make crazy stunts to sell? Sorry to […]
For artists: 7 affordable ways to express gratitude
You don’t have to spend big bucks just to show people you appreciate them. All you need is a bucket of sincerity and an affordable medium to express it. Gratitude can even be expressed for free as long as it’s personal and genuine. Here are some of the cheapest ways you can thank your fans: […]
7 Habits of Annoying Artists (Maybe You’re One of Them!)
Most annoying artists do not have any idea that they’re annoying. In fact, they think that people love them. It’s very important to know when you become annoying because not only is it good for your career to change your annoying habits, it’s good for you as a person in general. Here are some ways […]
Six don’ts when releasing music
Congratulations and good luck! You are about to enter a new phase in your music career. Releasing music and putting yourself and your music out there, for the public to consume and love, is not an easy feat. Aside from the creative aspects of perfecting your music, you have to do a lot of other […]
Musicians: 6 Ways to Keep Your Fans Hooked
So you got a pretty good number of fans right now (congrats!) but you know it’s not simply about acquiring fans, it’s about keeping them. If you don’t keep them hooked, chances are, they would forget you little by little every day. Keeping them engaged is the best way to maintain a loyal fanbase. Here […]
Why You Need to Think About Branding the Moment You Formed Your Band
Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding and marketing and networking and all the other non-music stuff in order to turn your […]
Musicians’ comebacks when asked to play for free
Whether you’re a seasoned musician or a new one trying to jumpstart a career, I’m pretty sure you are very familiar of “offers” from bar owners, filmmakers, friends…err, just about anybody to let you play music for free venue, free drinks, exposure and everything else except monetary compensation. They believe that’s the way things should […]
Famous Musicians and their Gimmicks
Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
How to Stay Motivated as a Musician
As musicians, we become everything from being euphoric after releasing an album to frustrated and unmotivated for a million reasons– not selling enough, not having gigs, not going anywhere and all the other things that make a career in music tough. We’ve all been there. And in those moments, it’s hard not to wallow in […]
Practical Tips on Balancing Your Music Career with Everything Else
“Is it possible to raise a family well, maintain a high-paying job and have a career in music?” “Of course!” says many struggling juggling artists. But it is not for the weak. It means less sleep, less time with the kids and a lot of HARD WORK. It means knowing which ball to catch and […]