merch marketing

Creating Buzz for Your Merch

One of the best ways to promote your band (and to earn a few dollars) is by selling band merchandise like t-shirts, stickers, tumblers and other collectibles. If the items are good, it would benefit your band’s image; it would make people think you are legit and that you’re on your way up. But how do you promote those promotional merch?

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Music Packaging: Warp 20 Box Set

To commemorate Warp‘s 20th anniversary, they released a deluxe special-edition of music and art, titled Warp20 (Box Set) in a really sleek music packaging. Warp20 comes beautifully packaged in a 10-inch square slipcase wrapped in charcoal Buckram embossed paper with tipped-on gloss-laminated cover photograph, designed by YES, photographed by Dan Holdsworth. It contains a 192-page […]

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CD Artwork Concepts: Guys with Big Bellies

One surefire way of getting people’s attention is by exposing ‘physical assets’. No wonder we see lots of album covers with girls in their bikinis and guys with their shirts off. I think showing lots of skin and exuding sexy vibes may be effective since a lot of bands are using it since the beginning […]

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Indie Filmmakers: Sites to Post Your Short Films

Two years ago, the word on the street said that all the undiscovered talent was on the Internet. Sites like Ifilm.com and Atomfilm.com were getting unknown talents onto A-list movies. Lately, we aren’t hearing anything like that. Is the Internet dead for distribution? Hardly. Broadband, and other faster Internet connections are making it even MORE […]

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CD Packaging: ICARUS Carnivalesque

Artist: Icarus Title: Carnivalesque Label: Not Applicable Year: 2005 Designer: Ollie Brown, Sam Britton Carnivalesque’s CD packaging is a great example of anti-design. They used discarded albums of other artists then scribbled and erased info on each page with a black marker pen. Its presentation is meant to intrigue and confuse.  It makes us think […]