Indie VS Major Record Label: The Major Differences
What truly sets the indie record label apart from the major record label? Here’s a list of differences from money, creative control, to focus. DEFINITION Record label artist: You are signed with the big companies which include: Universal, Sony-BMG, and Warner. Record labels are global in scale and are under the control of a corporate umbrella organization. […]
6 Things to Do Before Your Indie Film Premiere
You’re finally done with the post-production of your film and it’s time for your indie film premiere. Time to rejoice and take a looooong break! You deserve it. Sorry to burst your bubble, but you still have to do some film marketing. The best time to market your film is during production, the next best […]
6 Practical Tips for Designing Album Artwork
If it’s your first time to release an album, chances are the album artwork is the last thing you think about that’s why it can be a total pain in the arse especially if you’re near your deadline. Do not underestimate how tedious making an album cover can be. It’s definitely not like submitting a […]
15 Indie Film Marketing Tips from the Experts
Marketing your indie film is now easier thanks to social media but since there are just so many filmmakers nowadays, it’s so challenging to get noticed. Not only that, it’s harder to be remembered. They might notice your film but forget about it the next hour because there are just so many distractions. But if […]
CD Packaging: Chang and Lee
We love the look of this street, grunge, trashy pop CD packaging. It’s definitely the type of CD packaging you’d want to have in your bag when you’re on an eight-hour train ride. It has a lot of detail and texture. Lovely design! We here at Unified are obsessed with beautiful CD packaging. We’ve been making […]
3 Habits in the Routines of Successful Creative People
If you’re pursuing the creative life, then it’s good to study the routines of creative people so it can help you create a map for success. As Zadie Smith said, there’s no “artist’s lifestyle.” Forget the cliches. Forget partying hard and living dangerously to get inspiration, forget drugs, forget staying up very late because you […]
Music Packaging: Nakama- Endy Chow
This music packaging design for a Hong Kong singer Endy Chow is not only a music package, it is also a time machine. FUNDAMENTAL Studio believes that the music packaging of the album, which is full of songs, is a platform for singers to communicate with listeners, extending the concept of creation to them and […]
Networking in Music: 5 Ways You’re Doing It Wrong
There are many friendly and talkative artists who seem like they’re experts at networking but in actuality, they don’t get the results they want. They seem to be giving too many business cards and they seem to be always busy but there are just no good results. So what are they doing wrong? Here are […]
USB Music Cards: 8 Reasons Why It’s Time To Switch
Many musicians, from Bob Marley to Lady Gaga, have released their music in USB Music Cards We’re all going to that direction, it seems like. If you’re cynical about releasing in USB, here are some legit reasons why you should start considering the idea: #1 It’s practical since it’s reusable After they buy your USB Music […]
Marketing Psychology Basics and How You Can Use Them
If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang. Before you do a thousand […]