Six Holiday Promotion Ideas for Musicians
It’s beginning to look a lot like Christmas! Aside from spreading good cheer, Christmas is also the best season to thank your fans, promote your music and sell a merch or two. It’s the time of year where people are “required” to buy stuff for family and friends. It’s also the time where everyone’s got […]
How to Create a Professionally Designed Promo Video Complete with Insert
Most businesses are well aware of the importance of branding. One marketing method that has become quite popular in the past decade is the use of promotional videos. This provides your target audience with a simple and quick way to learn about your company. Most marketing agencies can burn your video onto CDs and bluray […]
Music Marketing: 5 Things to Give Your Fans This Christmas
Gak! It’s Christmastime once again? How did 2011 pass by so fast? It feels like there are just 3 months in my year. But anyway, tis the season to be jolly- not feel old and sullen. I bet some of you already have a long Christmas shopping list. Of course! We make sure that every […]
Vinyl Resurgence – Why People Love Vinyl Records Again
From being a medium for music, vinyl records simply became a collector’s piece- a representation of a great decade of music. Many people still love it but it was just too bulky. In the 90s, vinyl was a thing of the past as it was overpowered by the trendy (now tacky) cassette tapes. Everyone was […]
CD Packaging Concept: MVSICA
The CD packaging concept of MVSICA is something else! It looks like a basic packaging from a convenience store and that’s exactly because it should look like one. It is a scratch-off card, after all. It’s definitely another CD packaging we can add to our highly entertaining albums list. This limited edition packaging for the […]
CD Manufacturing: Choosing Colors and Formats- do it right from the start!
The formats and color requirements of the logos and graphics you use on your CD artwork, websites, albums, T-shirts, and posters can vary significantly. As anyone who has tried to do a run of CD covers or has prepared graphic artwork for T-shirts can tell you, you can waste a lot of time adjusting images […]
CD Duplication: 5 Reasons Why You Should NOT DIY
Burning CDs from your desktop computer can be leaned in less than 5 minutes. Heck, almost anybody can do it! Aside from that, the prices of CD duplication equipment (aka CD burners) are also going down, down, down that almost anybody can buy it. Buy some cheap CDs and cases, borrow a decent printer, you’re […]
CD Packaging: Jazz: The Smithsonian Anthology
Visual Dialogue referenced the graphics and color palette of original Folkways JAZZ LP covers in creating an entirely new design for Jazz: The Smithsonian Anthology. The package combines a 200-page book and 6 CDs inside a translucent slipcase, befitting what Time magazine reviewed as “the single best introduction to America’s great musical form.” Jazz: The […]
Vinyl Packaging: Pet Shop Boys- Yes (Limited Edition)
Yes is the tenth studio album by British electronic dance music band Pet Shop Boys. This limited-edition vinyl packaging is collaboration between Mark Farrow and the Pet Shop Boys, and produced by The Vinyl Factory. It contains eleven tracks split over eleven separate super-heavyweight 200-gram custom vinyl pressing records in LA with covers made up […]
Effective Music Marketing Strategies To Get Your Music Noticed
In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Now go promote them.” Although most bands would like […]