Dos and don’ts when sending DVD screeners to film festivals
DO MAKE AN EFFORT TO MAKE YOUR DVD PACKAGING ATTRACTIVE The programmers certainly appreciate a good-looking DVD packaging. Actually, they’re pretty easy to impress. As long as your DVD case is presentable enough and it’s obvious you put some thought on your DVD packaging, they’d be smiling. Give them a plain DVD without even a label […]
How to brand your band? Answer these five questions
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
Eye-Popping Pop-Up Brochures That Are Nothing Short of Awesome
How can brochures be exciting so that they will really POP from the desk and hypnotize people to buy your stuff? Making them pop up, of course! Pop-up brochures can really steal people’s attention making it impossible for them not to read its content. It’s harder to throw it in the trash, like what people usually do with regular brochures. It’s not rocket […]
7 Things to consider before pressing your first CD
FIRST OF ALL, DO YOU HAVE EXCEPTIONALLY GOOD MUSIC? Or are you just rushing to finally release an album? Really good music is the number one requirement before recording. I know it isn’t usually the case because we see a lot of well-marketed artists with zero talent. But for indie musicians, this is a must. […]
[INFOGRAPHIC] What Is The World Listening To?
Check out this cool infographic that shows what people are listening to around the world. Where in the world would your band thrive? The International Music Summit found (surprisingly!) that South Africans love country more than Americans, New Zealanders love dance/electronic and Finns love their heavy metal. ___________________________________________________________________ James Hill is a veteran of the music industry. […]
What successful artists do in their free time
All of us have 24 hours in a day, 7 days in a week, but why are there others that are very productive even on the weekends? Surely, those people don’t have a life. Contrary to popular belief, they do. They are bursting with life than us mere mortals. They’re actually kind of cheating because […]
Liquid-filled promotional flash Drives. Awesome idea!
Promotional USB flash drives are such hot items right now. USBs are perfect because you can put in it your promotional videos, games, and just about any type of file for your promotions. Not only that, the options for customizing the actual flash drive is limitless. We make custom wooden USB drives, plastic flash drives, and […]
5 Marketing lessons we can learn from OK GO
Have you seen OK Go’s latest music video, “I Won’t Let You Down”? Crazy, isn’t it? Now, some of you might hate OK Go for having too many gimmicks (like Flaming Lips or Kiss). Why can’t musician just be known for their music alone? do we really have to make crazy stunts to sell? Sorry to […]
Merch Tip: Print over zippers to achieve kick-ass hoodie designs
So you want to customize a hoodie but the hoodie design that you like has a big, bad zipper. You’re conflicted because you really want the hoodie yet you want a big artwork at the center. The zipper will ruin the artwork, right? So you have to choose between the handsome hoodie or your artwork, right? Not necessarily! […]
Marketing mistakes that almost everyone is making
You might think you’re doing great with marketing your stuff, but I am certain you’re committing at least one of these marketing mistakes. Read up and correct the way you market while there’s still chance. Here are some of the most common marketing mistakes committed by even the marketing experts: Talking (or tweeting) about yourself […]