Have you seen OK Go’s latest music video, “I Won’t Let You Down”? Crazy, isn’t it? Now, some of you might hate OK Go for having too many gimmicks (like Flaming Lips or Kiss). Why can’t musician just be known for their music alone? do we really have to make crazy stunts to sell? Sorry to […]
What form of currency never fluctuates with the market? Answer: Your reputation. While many people say you shouldn’t care about what others think about you (and that it’s not your fault, it’s theirs blah blah blah), that only applies to the personal level. For example, if you get pregnant out of wedlock and your neighbor thinks […]
If you want to make a career out of your music, you should learn how to market yourself well. It’s simply a must if you want to keep doing what you’re doing. The number one step of good marketing is creating a solid brand/ reputation. Here are some of our most-read articles about branding for […]
You might think only companies need branding but branding simply means your image. It’s how you look, act, talk. It’s your aura, your smell, your opinions… your you-ness that sticks to people’s minds. Therefore, all of us have a brand. When you’re starting a career, any career, it is important to take care of your […]
Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding and marketing and networking and all the other non-music stuff in order to turn your […]
Not too many artists are very good at talking to people and making connections. Most prefer to sit on the sidelines during parties and important events, reluctant to strike a conversation in a fear of looking fake. You might think that the only thing you should be concerned about is your craft because that’s the […]
When you want to stand out, when you want to be talked about, you gotta have album release gimmicks. Don’t just make CDs in regular CD jewel case and digital downloads like the rest of the regular guys. No siree! You gotta be a little EXTRA! How? There are so many ways to get creative […]
If you have a small project and you want to make your own CD packaging instead of having them done with a CD replication company like ours, then we suggest you do it right. Technology has made it possible for all music enthusiasts to create their own tunes directly out of their home. What happens […]
Wanna know why bands fight? The basic answer is that they’re people. Bands that are not yet established (and even those who are very much established: Here’s 20 biggest band breakups in history) go through a lot of arguments and squabbles because they are completely on their own- they have no leader who dictates the […]
A demo reel is the best way to showcase your talent to potential clients. Whether you’re a filmmaker or a designer, a demo reel is a must so your clients can quickly see your previous works without going through a pile of DVDs. So basically, your demo reel is meant to make your potential client’s […]
