Graphic Design: Why Skill is Never Enough
There are plenty of graphic designers all around the world who can make good-looking CD artworks and posters. Good design schools polish the taste of design students and there are so many softwares that make everything easier for new designers. So, if we think about it, the good designers are more or less the same-skill […]
E-mail Marketing: How to Write an E-mail so That People Will Read it!
Whether you’re an indie musician promoting your first album or a salesman with big numbers to break, writing a compelling e-mail that people will actually read is a big plus in advancing your career or business. There is much more to say about effective e-mail marketing than we can fit into a short article, but […]
Your CD Packaging as a Branding Tool
Are you a rising musician who’s about to release an album? Or are you a business owner who wants to create a compelling product demo? Then you better make the make the most out of your CD packaging! Well, knowing that beauty is subjective, you have to find what most of your target market find […]
CD/DVD Promotion Tip #1: Start Early
“I am not a desperate Salesman or a desperate musician, or a desperate filmmaker…” Come on say it with me. You have to remind yourself this whenever you feel the urge to ‘attack’ people online with your e-mail blasts, 20x/day facebook re-posts, and other annoying marketing acts. People can sense desperation in a split second. […]
How to Deal with Creative Burnout
If you are a musician, filmmaker, graphic designer, writer, or if you have a job that requires lots of thinking and creativity…chances are you are oh so familiar with creative burnout. It is when we have nothing more to give creatively- when our cups (or papers, canvasses, etc) are dry and we cannot start anything […]
Surefire Ways to Get Your CD Artwork Noticed
Every musician I know that’s serious about his or her career has a CD no matter what the statistics show about the decline of CD sales because they know it’s a big tool for branding. Having a CD is saying “ No, Im not one of them. I am investing in my career because I […]
Should You Trademark Your Band Name?
The Question… “My lawyer says that if I fail to trademark my band name, another band with the same name could trademark it and stop me from using it. Then, I would have to repackage all of my CDs, and change the band name my fans are already familiar with. What’s more, the other band […]
3 Ways You Can Benefit from a Creative CD Packaging
For an indie musician, money is very important because every penny comes from their own pockets. Thus, spending a big amount on CD packaging is not included in the plan. But what they do not know is that a good-looking CD packaging will give them more profit in the long run. And not only will […]
Interview with Mastering Engineer FRED KEVORKIAN
Our plant will only replicate your master no matter what it sounds like! It’s not the CD manufacturing company’s job to analyze the sound and give you feedback. Therefore, it is very important that you know the basics of mastering because it is your last chance to make your project sound right! This interview originally […]
Graphic Designers: 5 Tips to Get to the Top
You love designing but you don’t want to stay in the same level 5 years from now. You do not want to be glued on your computer chair all your life working for the same kinds of people, on the same kinds of projects, at the same rate. You are simply ambitious and you have […]