Movie Marketing: 6 Films That Effectively Used the Web for Viral Promotion
Thanks to the internet, movie marketing has become more creative, fun, cheap, and doable by many. Unlike before when budget was the biggest factor for movie marketing, now its mainly about how kick-ass your idea is. On the internet, there’s a competition on what’s hot and cool and controversial. If you want your stuff to […]
CD Packaging of the Week: 123 Jump!- Jive Talk
This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD packaging to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated […]
Top 8 Merch Your Band Should Bring on Tour
Modern music fans will typically get their music online either legally or illegally. Some are even too lazy to download music- they just transfer music files from their friends’ USBs or phones or whatever. Some are simply okay with listening to music videos on YouTube. We can’t blame them. Why would they pay for music […]
Promote Your Music Using QR Codes
If you’re not familiar with QR codes (quick response code), they are the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed. You’ve probably already seen them in use and just didn’t know what they were. When you spot a QR code, […]
Graphic Design: Why Skill is Never Enough
There are plenty of graphic designers all around the world who can make good-looking CD artworks and posters. Good design schools polish the taste of design students and there are so many softwares that make everything easier for new designers. So, if we think about it, the good designers are more or less the same-skill […]
How to Make Movie Merch that People Will Actually Buy
Indie filmmakers today are now savvier when it comes to marketing their films practically and creatively. Gone are the days when filmmakers were still hesitant to sell movie merch because they’re concerned that they’d look like Hollywood sell-outs. Gone are those days mainly because they now have a different view on movie merchandise- from being […]
Music Marketing Ideas for QR Codes
QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users. QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]
Vinyl Packaging: Explosions in the Sky- Take Care, Take Care, Take Care
Let me introduce to you one of the coolest vinyl packaging I’ve seen in my entire life. Just take a look at this beauty and you’ll become a fan as well. This is the vinyl packaging for Explosions in the Sky’s 2011 album Take Care, Take Care, Take Care. The set contains a 10-panel quadruple gatefold […]
Branding Yourself as a Musician- A Checklist
If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]
Band Promotion: How to Shoot Conceptual Band Photos
If you are a new band, you will eventually need conceptual band photos for your CD packaging, album art, website, press kit, posters, shirts, and other stuff needed for band promotion. Now you DO NOT want to slack off in this department because it’s your way to get noticed. I will say it again: Good […]