Why You Need to Think About Branding the Moment You Formed Your Band
Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding and marketing and networking and all the other non-music stuff in order to turn your […]
Musicians’ comebacks when asked to play for free
Whether you’re a seasoned musician or a new one trying to jumpstart a career, I’m pretty sure you are very familiar of “offers” from bar owners, filmmakers, friends…err, just about anybody to let you play music for free venue, free drinks, exposure and everything else except monetary compensation. They believe that’s the way things should […]
Famous Musicians and their Gimmicks
Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
CD Packaging: Where Did The Night Fall- UNKLE
A CD packaging so sleek with a metallic touch, that’s what this CD package of Unkle’s “Where Did the Night Fall” is all about. Artist: UNKLE Label: Surrender All Album: Where Did the Night Fall Package Design: James Lavelle, Ben Drury and Warren Du Preez, Nick Thornton Jones Release: 2010 We here at Unified are obsessed with beautiful CD packaging. […]
CD Manufacturing: How to determine the number of CDs you need
`No musician wants to make 5,000 CDs only to let half of it sit in the basement to gather dust. We don’t want to waste money by overestimating the number of CDs we make. Here are some questions to guide you in coming up with a good estimate: How many pre-ordered your album? If you […]
7 Ways to Use Promotional Flash Drives For Marketing
Giving away cool promotional flash drives would give your clients, fans and friends the impression that you’re innovative and that you’re willing to try new things to make them happy. Here are some ideas when you can use flash drives instead of CDs, DVDs, and plain old paper. Release your Single in an awesome flash […]
CD Packaging: Mike Patton’s Rose Leaf CD Wrap
We here at Unified are obsessed with beautiful CD packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you want to make a really badass album with cool CD packaging, get a quote or shoot us an […]
20 Money Tips for Musicians- from Cutting Expenses to Managing Band Money
We all know making music isn’t the most lucrative career there is that’s why we thought you might want to read up on some of the most practical and easy-to-do money tips for musicians. Here are some of the most useful money tips we compiled: CUTTING EXPENSES: Team up with other bands for concert venues. […]
17 Creative CD Disc Art Designs
There are so many ways to get creative with your CD disc art to give your album just a bit of oomph. Here are some of the most creative CD disc art designs we’ve found on the net. Tell us which one you like best.=) Oasis- Be Here Now Dave Matthews Band- Scenes […]
24 Common Mistakes Indie Musicians Make (by Industry Pros)
No matter how awesome we are, we still have blind spots and learning the most common mistakes indie musicians make can help us make better choices for our music career. TIME MANAGEMENT Not investing enough time into building your music career. Most musicians spend most of their time on music, but put very little effort […]