Merch strategy—how to be more than just a store!
Merchandise strategy is extremely important for musicians. It’s not just about generating profit. It’s also a powerful way to connect with fans! Merch sales is just second to live show sales and that says something with how much revenue musicians get from it. It’s actually one of the reasons why merch releases became so widespread […]
Making a music press kit in 2024
You might think “Nah, music press kits are so 1997″, but band press kit is still the best way to promote your music to industry people. It will never ever go out of style. It’s (still) a great way to introduce yourself and your music to the music industry. If you’ve got one already, well…have […]
10 influencer kits that totally rock
Nowadays, with social media blending into marketing strategies, there’s this cool thing called influencer kits. They’re these awesome packages that brands use to team up with influencers online. WHY SHOULD YOU MAKE ONE? It gives a more genuine vibe than direct advertising. Influencers dish out their real experiences, making the whole promotion feel legit to […]
19 Scratch-and-Sniff Albums that made a mark
If you want to surprise your fans, why don’t you give them scented albums! Scratch and sniff albums are a unique and fun way to experience music. By adding the olfactory dimension, artists can create a more immersive and engaging listening experience. Here’s a list of 19 scratch-and-sniff albums that have truly made a mark […]
15 ways to greatly reduce stress when releasing an album
They say music reduces stress. Well, they’re so right about that. But you know it’s different when you’re the one releasing it, right? So in this guide we put together, we’re going through fifteen essential tips—covering everything from using digital tools to finding the right partners—to make your album release stress-free (or at least less […]
17 Merch Hoodies for the holidays
It’s already that time of year where people all around the world are thinking of gifts. Two of the top items on their list would unquestionably be merch hoodies and sweatshirts. They definitely deserved their spots too because they’re not just cozy and warm, they’re stylish as well. And what’s even better than a regular […]
VIP Tour Box Sets of Taylor Swift and 10 other musicians (they’re all incredibly insane!)
Now that we’re back to artists physically touring the world, VIP tour box sets and merch bags are returning too. Now we’ve got a list of them that you can take for inspiration and first one’s Taylor Swift VIP package, of course, the mother of high quality VIP tour box sets. Try checking out those […]
10 ways to add more buzz to your album release
Recording an album is daunting. But so does promoting an album release. You have to take your vitamins and gather more energy because recording’s just the beginning! After that comes mastering, manufacturing, and last but not the least—marketing and promotion. Marketing is definitely a must and you should have started it months before recording. You […]
16 winter merch items that sell like hot cakes
Want to sell more winter merch? Then make sure you they are winter merch, right items for the season. In this article, I’ll be presenting to you 16 different merch ideas you can choose to include in your music release. #1. UGLY CHRISTMAS SWEATSHIRT If we’re talking about band merch ideas for the holidays, sweatshirts […]
Merch stats that show K-pop is killing it!
Can you hear Christmas bells ringing? The year is about to end but before it does, let us present some stats on this year’s MERCH side of the industry. And the winner for merch sales goes to (drumrolllll)— kpop. And it’s time we talk about it. MERCH SALES BY GENRE The graph above indicates the […]