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Do not be intimidated by the word “brand” because it simply means your packaging or how you carry yourself. Okay, if you still don’t like the sound of the term packaging, let’s try to make it simpler: it’s your identity. It’s how people recognize you, it’s what sets you apart (even very slightly) from others. As […]
T-shirt packaging should reflect the personality of a company, band or individual. Therefore, the custom t-shirt printing and packaging is just as important as the t-shirt itself. Even a plain t-shirt that’s placed in a good packaging becomes extraordinary. If you’re looking for a t-shirt packaging inspiration, here are some of the sleekest t-shirt packaging […]
MERCH TIPS FROM BRIAN “BT” TARANTO Brian Taranto has been rocking the merch industry since 1985. He launched Love Police, a company that has gone on to be a force of the merch industry. “With the onset of indie bands, trying to be a bit cooler and slacker with design or reference can work well… or bomb […]
It’s 2015! Who still sends brochures? Good businesses, apparently. Although websites are great for promoting your business, people are still charmed by good-looking brochures. Here are the reasons why you should have a brochure even if you already have a great website: 1. BECAUSE YOU HAVE TO HAND OUT SOMETHING OTHER THAN A BUSINESS CARD […]
When it comes to custom t-shirts printing in LA, the packaging should always be included in the equation. Tees are just tees but if you put them in really cool t-shirt boxes, they suddenly have more value. Here are some of the most adorable t-shirt boxes I’ve seen: LATELY LILY T-SHIRT BOX SET If it’s […]
Let the designers do the designing…and no one else! So you don’t want to pay a designer because you think you can do it? Nothing too hard about it, right? Just sketch a cool thing that would possibly look awesome on a tee and print it with your band name. That’s it! No need to […]
We don’t just buy shirts with good fabric, we buy the ones that match our personality. You have to put this in mind if you plan to sell shirts. Basically, it’s all about how cool it is to the buyer (and I don’t just mean cool as in breezy). You know how you can make your […]
It’s 2015! And although you’ve failed to fulfill some of your resolutions last year (and the years before that), I’m sure you’ve accomplished some of the things on your list, too. The start of the New Year is a great time to review what you’ve become and what you’ve done so far and plan your […]
As a small business owner, you probably rely on an array of methods to help get the word out about what you do. Whether you have enlisted the help of a high-powered ad agency or you are more of a one man (or woman) show, one of the most effective ways of spreading the word […]
Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find […]
