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I’ve viewed lots of photography websites and I noticed that most of them miss out on one very important marketing tactic – putting photo captions. Some do not even have, at the very least, captivating titles for their photographs. Take a look at this photo. It looks good but it’s not remarkable, right? Until you […]
Thanks to the internet, movie marketing has become more creative, fun, cheap, and doable by many. Unlike before when budget was the biggest factor for movie marketing, now its mainly about how kick-ass your idea is. On the internet, there’s a competition on what’s hot and cool and controversial. If you want your stuff to […]
This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD packaging to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated […]
Remember that girl from a famous nineties song who’s having the time of her life listening to her vinyl records? Seems like we’ve all become like her in the last decade. Dancing and singing and squealing…just being in love with our vinyl records AGAIN. In fact, in 2019, vinyl is poised to outsell CDs for […]
Since the invention of celluloid, conflicts between two creative heads- writer and director- have always been present. Writers have a clear picture in their heads of how they want the movie to look like- every scene, every prop, and every word the characters will say are all detailed in their heads. And this is expected […]
You’ve started your business, now how do you find clients to hire you? Traditional advertising, such as an ad in a magazine or newspaper, is mostly worthless. Don’t waste your money. I’ve tried it. They don’t work. Instead, imagine having people love your business so much that they send all their friends your way. Think […]
Modern music fans will typically get their music online either legally or illegally. Some are even too lazy to download music- they just transfer music files from their friends’ USBs or phones or whatever. Some are simply okay with listening to music videos on YouTube. We can’t blame them. Why would they pay for music […]
Creative Inertia: the tendency of a creator at work to stay at work unless allowing an outside force to act upon them. Do you notice that when you decide to do something and you really have the self-discipline to do it regularly, you gain esteem from it? Same goes with the things you decide NOT to […]
If you’re not familiar with QR codes (quick response code), they are the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed. You’ve probably already seen them in use and just didn’t know what they were. When you spot a QR code, […]
Do you have a new photography business and you’re clueless where and how to start promoting it? You wish it’s just as easy as placing your good photos online (or in your studio) but you realize marketing your photography biz is a tedious task. Learning the ropes of marketing could be much tougher than learning […]
