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As I’m unwinding from AFM last week, it occurs to me that while many of you are experiencing Distribution Overwhelm, even more of you are experiencing Finance Overwhelm. Why? Because unless you have 100% cash in bank to make your film, what can you do to get your project off the ground? The way I […]
Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or else it would just be a waste of money. It would also make people […]
After viewing lots of ‘overdesigned’ artwork, it’s refreshing to see this minimalistic packaging of Money Mark. The concept and execution seem so simple (although I cannot tell for sure) but it has very good visual appeal. Just look at how the colors complement each other, how the texture of the woodcraft contrasts to the plain […]
Alternative Press has a great post about the real deal of merch price matching. Price matching is a practice in which the headlining band on a tour set the merch prices. If that band sell their custom printed t-shirts for $40, every other band on the bill must comply with that price. It insures that […]
Artist: Bosco Album: Spectrum Label: The Big Up/Brittany Bosco Designers: Alex Goose & Branden Collins Year: 2008 Info: Alex Goose: Designed as a promotional EP with little to no budget, Branden and I had to come up with a package design that would immediately catch anybody’s eye. As part of The Big Up!, we not […]
So you have the most brilliant idea for your next music video yet you cannot execute it because you only have a few dollars left in your pocket after recording your first album. But you also know the value of a kick-ass music video- that it could leverage your career faster than you can say […]
“The cat is above all things, a dramatist.” They are simply the most sophisticated animals here on earth. Just observe how they walk, purr, yawn. The filthiest cat on the streets have more elegance than some women I met in clubs. They just have the grace, the confidence, and kick-ass attitude! Maybe that’s the reason […]
I can imagine purists rolling their eyes when they read the title of this post but what the heck: for me, image is important. Of course music should be the number one priority of musicians but they should also learn how to market their music effectively. There are so many bands I know who play […]
To be honest, I’m not too ecstatic to find out the winners for the 2010 Grammy Awards …particularly in the album cover category. If I were to describe the nominees in a word it would be… UNEXCEPTIONAL. Last year, I had a tough time choosing only one winner because the 2009 Grammy nominees were all […]
We here at Unified just love the word NEW. “New” generally means that something is freshly made. A new CD, a new gadget, a new pair of shoes. It also means that something has changed -a new outlook, a new plan, a new purpose. New means freshness and hope and a new chance to become […]
