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Taylor Swift has emerged as one of the biggest pop stars of the MP3 age, but deep down, the 20-year-old singer is an old-fashioned vinyl collector. Swift personally made sure that her third album, Speak Now, would be available as a vinyl record as well as a CD and a digital download. The double LP […]
There are many legal requirements you should comply if you want to have a career in music: you need legal permission if you want to cover songs, you need to trademark your band name if you don’t want another band to use it, your performance contract, and many others. If you want to make […]
X-Deal. X-deal or exchange deal is a scheme where two parties will agree on mutual benefit. Find another zero budget filmmaker who has the goods you need and try to offer your services in return. Of course, you have to be picky, too. You have to know the filmmaker’s expertise before offering him a deal. […]
Sometimes our eyes get too used of seeing exaggerated designs that we don’t find them appealing anymore-they all just become one colorful blur. That is why ‘less is more’ works in music packaging. Put a plain packaging in a sea of colorful artwork and it would instantly get attention. Remember, a design doesn’t have to […]
Foursquare is the latest social networking craze that will soon be as big as MySpace, Twitter and Facebook (FB is launching its own version soon). Foursquare isn’t another social network per se. It’s a location-based social network using the GPS system off your mobile devices. Once you download the application to your phone, you “check-in” […]
Superfans are the 20% of your fans that deserve 80% of your attention. When you are already in the stage of your music career wherein you have loyal followers (aka Superfans), then you better know how to take good care of them before they go kaput! Superfans are the ones more likely to spread your […]
Quitting your band is one of the hardest decisions you’ll ever make. You’ve devoted time, money, and your heart and soul in to this group. Every band sees some trouble from time to time, and you don’t want to be a weenie and quit just because someone used your guitar pick to clean their teeth. […]
Handling marketing and distribution yourself is a great way to ensure that you retain your rights, and maximize the amount of money you are able to earn with your independent film. The tradeoff is that you’ll need to do the work yourself, but in many cases you can make more money this way than if […]
It is not enough to simply have someone come to one show. You want them to sign on for the long haul. You plan to be around for a while. You want the fans to grow with you. In order for that to happen, you need to care about them by providing them with something […]
List your prospects. First, you have to know which music magazines and blogs feature the kind of music that you play so you would have a bigger chance in getting featured and so that you’d hit the right audience. If you are a metal band, it’s okay to be in the Seventeen Magazine (Hey! Publicity […]
